Month: June 2013

Millennial Marketing By REFUGE Team

Posted on June 28th, 2013 Categories: Blog, Campaigns, communication, consumer behavior, Facebook, Marketing, Social Engagement, Social Media

The Millennial Generation is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, Vice President of Strategic Insights and Culture Education at NBCUniversal. Presently, small businesses must focus on real-time content and deliver a big impact upon consumers in the Millennials’ world of social media and digital devices. It is becoming harder and harder to stay relevant for modern businesses, so we’ll offer a few tips to success at marketing to the Millennials.   Keep on Talking   Your business has the opportunity to connect with customers on a whole new and faster level through online real-time interaction. Social (more…)

#Facebookhashtags #arehere By REFUGE Team

Posted on June 21st, 2013 Categories: Blog, Branding, communication, Facebook, Marketing, Social Media

Facebook announced the start of Hashtags on their social network site, as Twitter, Instagram and Pinterest have done.  Hashtags are used to search specific topics of interest. You can now improve content to a post or show that it is part of a common topic. As Facebook states, “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations.”  How to #hashtag  Brainstorm 3-5 keywords as your hashtag focus. Find out what the majority of people are searching for and terms that have low competition in (more…)

Tacos can be Messy and so can Social Media By REFUGE Team

Posted on June 12th, 2013 Categories: Blog, Branding, communication, Customer Service, Facebook, Personality, Social Media

The Incident   These employees really took the company’s old slogan, “Think Outside the Bun,” to a whole new level! Recently, two Taco Bell employees thought it was humorous to post a photo of one of them licking a stack of taco shells and posted it on Facebook, via username “Jj O’Brian Nolan” and Reddit.   That’s the Way the Taco Crumbles   The general public response was not as hilarious as these employees expected. Instead, social media users began to question the cleanliness of Taco Bell’s food and facilities, well if they weren’t already. However, some social media users (more…)

Evernote: the Evermore Promisor By REFUGE Team

Posted on June 5th, 2013 Categories: Blog, Offline, Personality, Social Media

When used correctly, Evernote, will make sure you don’t forget anything ever and, the best part, it’s free. If you are unfamiliar with Evernote, it is a free app that captures anything, anywhere and is easily shared and searchable. In fact, it has grown in five years to 50 million users. You will never want to take notes by hand again.   Evernote allows you to create “notebooks”, save “notes” within notebooks, collect images, videos, links, voice recordings, and even handwritten scribbles. This note-taking app saves websites you want to remember to check out later and share meeting notes with (more…)