Month: October 2013

Crisis PR By REFUGE Team

Posted on October 30th, 2013 Categories: communication

Murphy’s Law states, “If anything can go wrong, it will.” In business, being prepared for a crisis is a strategic tactic everyone must practice. A crisis is defined as anything that hinders your business, threatens to harm your organization, stakeholders or customers. A crisis can occur from natural or unnatural causes. It is important to know what to do and what not to do when a crisis strikes.       Communication is key in crisis management. Your customers, employees, their families and loved ones will want to know how the crisis will affect them. What you or your designated (more…)

#Hashtags By REFUGE Team

Posted on October 23rd, 2013 Categories: Advertising, Branding, communication, Social Engagement, Social Media

In the digital world that we live in, follow, advertise and market in the newest trend is hashtaging. However, when using hashtags (#) there is a guide one must follow in order to maximize the newest trend in gaining an audience or followers. Yes there is a proper way to hashtag in the social network world, which clearly individuals who do not know the etiquette will hashtag everything, even partial or whole thoughts.   Justin Timberlake and Jimmy Fallon demonstrated the over use of hashtags in a recent skit for Jimmy Fallon’s show.   Although hashtags have been used on (more…)

Marketing for the non-tech savvy By REFUGE Team

Posted on October 16th, 2013 Categories: communication, consumer behavior, Marketing

  Last week we blogged about how marketing is shifting to the digital world and your business should move along with it too, but lets not forget the traditional tactics of marketing. These tactics have proven successful over many years and continue to bring success to businesses. There are a few strategies you can perform to stay in the eyes of your target audience without going online.     Direct mail may seem dated, but the reality is people still check their mailbox daily. If you send out a direct mailer and it is eye catching or grabs their attention (more…)

Advertising Trends of 2013 By REFUGE Team

Posted on October 9th, 2013 Categories: Advertising, communication, Email Marketing, Social Media

Years ago, most of us probably pictured our lives in 2013 to be much different than they currently are. Flying cars, humans living in pods in the sky and meals consisting of a dinner pill were standard predictions for the average human. Though we are not The Jetsons yet, the rate at which technology is developed and perfected in today’s world is astonishing. The Internet has drastically affected the way information is obtained and shared, and profoundly affected the approach to advertising and marketing.   In 2013, while traditional forms of advertising and marketing are still quite effective, the latest (more…)

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)