Month: March 2014

Content Marketing Traditional marketing methods previously used by businesses are becoming outdated and uninteresting to consumers, leading to decreased website traffic, low conversion rates, and less engagement. Many businesses are using the newest method of marketing, content marketing.   What is content marketing? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. In other words, content marketing is any marketing format that involves the creation and sharing of media and publishing content in order (more…)

With today’s technology, you don’t have to be a world-class photographer to capture great moments on camera. Although you should hire a professional photographer for important events like grand openings, a simple camera or phone shot is sufficient for social media postings.   Who To Photograph   The most important part of snapping pictures at an event is to ask permission first. You can get in serious trouble for not getting approval before posting photos online.   When we photograph client events, we like to take photos of everything from the food to group shots and more. That’s what you (more…)