Content Marketing Traditional marketing methods previously used by businesses are becoming outdated and uninteresting to consumers, leading to decreased website traffic, low conversion rates, and less engagement. Many businesses are using the newest method of marketing, content marketing. What is content marketing? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. In other words, content marketing is any marketing format that involves the creation and sharing of media and publishing content in order (more…)