Month: June 2014

Instagram is wonderful for showcasing photos of your products, employees, or your business’ experiences. However, tracking your follower engagement can be tricky. We’ve compiled a list of our favorite free analytic apps for Instagram. By using one of these apps, you’ll gain insight into who your followers are, who follows your account the closest, and much more.   1. Iconosquare: Formerly known as Statigram, this website offers an Instagram viewer, statistics, comment tracker services, sharing with Facebook, ability to host Instagram contest for followers, and the capability to search on Instagram online. The online viewer allows user to see their (more…)

There are millions of people sharing photos or videos, otherwise known as “snaps”, with their friends on a day-to-day basis with the use of the newest social tool on the market called Snapchat. It has been catching the attention of people and companies across the nation, including the infamous Facebook who wanted to buy it for a mere $3 billion. With so many users on Snapchat every day, it has been hard for businesses to continue turning their head from this social tool, but instead businesses are now running to their marketing teams for ideas on how they can utilize (more…)

Did you know that the Fourth of July actually isn’t the day America legally gained its independence? While it’s commonly believed that July 4 marked our nation’s independence, it was actually July 2. It was on July 2 that the Second Continental Congress voted to approve the Declaration of Independence. The Declaration, however, wasn’t signed until July 4, though historians often question the accuracy of this date. Even so, the Fourth of July became a celebrated day and eventually, an official American holiday in 1938. To this day, the Fourth is still celebrated by proud Americans. The holiday most notably (more…)

The REFUGE Group would like to welcome our newest Digital Marketing Intern, Heather Anderson. Heather was born in Corpus Christi and grew up in Houston, having graduated from Stratford High School in 2011. After high school, she left Texas to attend the University of Missouri. While at Mizzou, Heather is earning her Bachelor’s degree in Business Administration with an emphasis in Marketing, along  with a minor in Textile and Apparel Management. Heather has known she wanted to study Marketing since she was a freshman in high school; however her interest in Textile and Apparel Management was discovered as a sophomore (more…)