Month: July 2014

Closer Look: Apple’s Marketing Strategy By REFUGE Team

Posted on July 30th, 2014 Categories: Uncategorized

Apple made a press release yesterday announcing that they have updated the 13 and 15-inch notebooks, which is great news to say the least. These improvements include more battery life and better performance. Apple has also increased the memory of the 13-inch notebook to 8 GB from 4 GB and from 8GB to 16GB on the 15-inch notebook – that is double the memory!   With the new announcement from Apple on the recent updates, we have decided to take a deeper look at Apple’s marketing and how they manage to juggle everything. Let’s go through some of the factors (more…)

Movie Marketing: A Lesson From the Best By REFUGE Team

Posted on July 23rd, 2014 Categories: Uncategorized

What does it take for a film to earn the title of “summer blockbuster?” Well, some factors are a given, like having a big celebrity cast and a good script, but wait, there’s more! How a film is marketed can have a huge impact on how profitable it is in the box office. Now we’re going to look at 3 of this summer’s biggest blockbusters marketing campaigns:   Maleficent Angelina Jolie is one of the biggest celebrities in the world, and according to, her last on-screen performance was in 2010 with The Tourist, so of course there is going (more…)

The Secrets to the Successes of Texans’ Marketing By REFUGE Team

Posted on July 9th, 2014 Categories: Blog

No matter where you turn in Houston, you’re sure to see Texans memorabilia. By simply typing the word “Texans” into the Facebook search box you will find that countless pages dedicated to the Houston football team pop up.  The team has truly built a name for themselves, not just in Texas, but across the country as well.  While they’re by no means the top team in the NFL, their logo alone is enough to garner enthusiastic squeals from fans.  Even those who aren’t fans can easily recognize the Texans logo.   So what is it about this team that makes (more…)

Holiday Marketing By REFUGE Team

Posted on July 3rd, 2014 Categories: Advertising, Campaigns, Marketing

Holiday Marketing   Holidays are major players when it comes to marketing. Typically, there are big sales that are associated with each holiday that provides marketers with the opportunity to up their game in order to avoid getting caught in the shuffle. [caption id="attachment_2486" align="alignleft" width="300"] Firework display over downtown Houston[/caption]   We have compiled a list of the best tips and tricks to make your campaign stand apart from the rest.   Use What Makes You Different   When it comes to marketing, unless you are a major corporation, competing with the Coca Colas of the world is going (more…)