Apple made a press release yesterday announcing that they have updated the 13 and 15-inch notebooks, which is great news to say the least. These improvements include more battery life and better performance. Apple has also increased the memory of the 13-inch notebook to 8 GB from 4 GB and from 8GB to 16GB on the 15-inch notebook – that is double the memory! With the new announcement from Apple on the recent updates, we have decided to take a deeper look at Apple’s marketing and how they manage to juggle everything. Let’s go through some of the factors (more…)