Month: August 2014

It’s As Easy As 1-2-3!   Marketing automation isn’t exactly new, but many businesses have not gotten on board yet. Marketing and automation were hardly ever spoken in the same sentence until now, but with the rise of online engagement it only makes sense to combine the two. We are here to tell you not be intimidated, but instead to embrace this new way of marketing!   As many salesmen and women know, one of the secrets to successful selling is building a relationship. Now-a-days customers have an infinite amount of knowledge at their fingertips thanks to the Internet, and (more…)

Content is key. That is the die-hard truth – we even have a Pinterest board dedicated to it (check it out here)! When say content we are referring to every and anything that your business puts onto its social medias, blogs, advertisements, etc. Did you know that each social media platform has different words that have a higher engagement level? Well, that is one of the many elements of changing yourself from drab to fab on your business’s social media!   Lesson 1 – Target your audience   Make sure to know who your target audience is. If your business’s (more…)

There is no denying that our world is changing in the ways that we communicate with the never-ending evolution of social media, but many people, especially people that are in college or just graduating from it, think of social media as just that – social. Here at The REFUGE Group we are in “intern season” so there is no better time than now to chat about how to use social media, what to put on them and how you can use it to your advantage while transition from college to career!   There is a certain “digital etiquette” that you (more…)