By Vlad Vidaeff Twitter recently introduced conversational ads that “make it even easier for consumers to engage with and then spread a brand’s campaign message.” Historically, polls have been one method that marketers use to conduct market research. From the consumer’s perspective, polls and quizzes are often a fun activity. Who hasn’t taken one of BuzzFeed’s fun quizzes at some point or another? Twitter’s conversational ads take aspects of polls and adjust them to the social media setting. This blog will discuss the framework of conversational ads and how they can be of benefit to brands. (more…) (more…)