Month: June 2016

Facebook to Revamp Trending Topics Feature By REFUGE Team

Posted on June 29th, 2016 Categories: Blog, Facebook, Politics, Social Media

By Vlad Vidaeff   While hashtags indicate the popularity of specific topics on Twitter, Facebook has its own version with Trending Topics.  Appearing on the right side of yours newsfeed, they consist of 10-15 newsworthy topics that are updated on a daily basis.  After a political controversy, Facebook has announced that it will revamp this popular feature.  This blog will analyze how Trending Topics will change and what this means for the social media leader. (more…) (more…)

Google to Increase Size of ads due to Mobile Trends By REFUGE Team

Posted on June 22nd, 2016 Categories: Advertising, Blog, Consumer Trends, Google, Google Advertising, Google Search, Mobile Advertising

By Vlad Vidaeff   The importance of Google advertising is unquestioned.  Whether you’re a start-up or a well-established corporation, paid ads are a necessity for continued success.  With that being said, consumer habits are changing as desktop usage is falling while mobile usage is rising.  This blog will touch on Google’s decision to increase the size of its ads and the reason for this development. (more…) (more…)

The REFUGE Group’s Blog Services By REFUGE Team

Posted on June 15th, 2016 Categories: Blog, Delicious, Reddit, Refuge, SEO, Social Media, Social Media Bookmarking Site, StumbleUpon

By Vlad Vidaeff   Content creation is an increasingly important part of the marketer’s toolbox.  Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content.  This blog will analyze the breadth of blog services that The REFUGE Group provides. (more…) (more…)

Twitter Eases 140 Character Limit, Creating Increased Flexibility By REFUGE Team

Posted on June 8th, 2016 Categories: Advertising, Blog, Social Media, Twitter

By Vlad Vidaeff   Twitter has been a frequent subject of our weekly blog and this comes as no surprise due to the frequent changes and additions the social media giant has been making in hopes of turning the company around.  One of the most frustrating aspects of composing a tweet has been the effect that links, photos, videos, and GIFs have on the character limit.  Previously, adding multimedia content took a chunk out of your 140-character limit which made it more difficult to get your message across even though your tweet would be more visually appealing.  This blog will (more…)

Amazon Launches Amazon Video Direct to Compete with Google and YouTube By REFUGE Team

Posted on June 1st, 2016 Categories: Amazon, Amazon Prime, Amazon Video Direct, Content Marketing, digital media, Live Streaming, Social Media, Streaming Services, YouTube

By Vlad Vidaeff   Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…) (more…)