By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase (more…)
Month: August 2016
Snapchat as a Marketing Tool By REFUGE Team
Posted on August 31st, 2016 Categories: Advertising, Blog, Digital Marketing, Millennials, Snapchat, Social Engagement, Social Media
Fashion Forward: How Digital Media is Changing the Fashion Industry By REFUGE Team
Posted on August 24th, 2016 Categories: Blog, Bloggers, Branding, digital media, Fashion, Instagram, Pinterest, YouTube
By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…) (more…)
Pinterest to make Visual Search and Social Commerce a Strategic Focus By REFUGE Team
Posted on August 17th, 2016 Categories: Blog, ecommerce, Pinterest, Social Commerce, Social Media, Visual Search
By Vlad Vidaeff In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce. In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce. This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…) (more…)
The Rising Impact of Social Media on the news By Tiffany Tosh
Posted on August 10th, 2016 Categories: Blog, Facebook, Instagram, Linkedin, Millennials, News, Snapchat, Social Media Metrics
As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news. (more…) (more…)
The REFUGE Group’s E-Mail Marketing Services By REFUGE Team
Posted on August 3rd, 2016 Categories: B2B, B2C, Blog, Digital Marketing, E-Mail Marketing, Refuge
E-mail marketing is an essential part of the marketer’s toolbox. Whether you are B2B or B2C, newsletters and promotional e-mails are a great way to connect with customers and consumers as well as to highlight your products and services. This blog will analyze the breadth of e-mail marketing services that The REFUGE Group provides. (more…) (more…)