Month: September 2016

Changing Female Stereotypes in Advertising By REFUGE Team

Posted on September 28th, 2016 Categories: Advertising, Blog, Brand Management, Gender Bias, Millennials, Unilever

By Vlad Vidaeff Mad Men is one of my all-time favorite TV shows.  As I was not alive during the 60’s and 70’s, I found it fascinating to get a glimpse of what the advertising world was like during those times.  Things have changed so much since then.  The rapid advancements in technology, the rise of digital marketing, and gender equality are a couple of the transformative changes that have taken place.  This blog will analyze a recent gender bias study conducted by Unilever which took a look at how women are portrayed in advertisements. (more…) (more…)

Do Billboards & Out-of-Home Media Still Work? By REFUGE Team

Posted on September 21st, 2016 Categories: Advertising, Billboards, Blog, Out-of-Home Advertising, Traditional Marketing

By Brandon Palmer When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space advertisers are able and willing to purchase. We speak so often about digital media, social media specifically, and the huge impact it is having on marketing and the world in general, it seems only fair that we level out the conversation and discuss a bit (more…)

Snapchat Bulks up to take a big step Towards Monetizing its Business By REFUGE Team

Posted on September 14th, 2016 Categories: Blog, Millennials, Mobile Apps, Snapchat, Social Media, Vurb

By Vlad Vidaeff It is no secret that Snapchat is one of today’s most promising social media networks.  Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends.  As the platform’s user base continues to grow at an impressive rate, monetizing its business is a key strategic focus.  This blog will explore how Snapchat’s recent acquisition is a positive step in that direction. (more…) (more…)

Branding: Creating the Brand Story By REFUGE Team

Posted on September 7th, 2016 Categories: Blog, Brand Management, Brand Story, Branding, Groupon, Millennials, Storytelling

By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as the number of people you ask. However, this blog will delve into our understanding of a brand’s story, and why it matters. (more…) (more…)