What is a brand image? Your brand is how customers recognize your company and your products. Here's how your brand impacts your business. A positive brand image is vital to not disappearing in the sea of over 30.2 million small businesses in America. A company brand image helps inform potential customers whether or not they want to do business with you. When you're competing with a multitude of other businesses that offer the same services, you need a positive brand image to help set you apart. It doesn't matter what your industry specialization is. Brand image advertising is always vital (more…)