Social media marketing has come a long way, from a discretionary splurge to vital business investment. The only problem is nobody has money to burn. In fact, being frugal is imperative for most entrepreneurs and marketers. They have to translate the immense social buzz into tangible business results. What is more, the goal is to do it without breaking the bank or too much sweat. Social media management is the best way to go about these priorities. It hinges on a set of best practices geared toward growing your audience and driving engagement. Although management tends to be a full-time (more…)