By 2023, there will be 4.3 billion email users—almost half the global population! It’s a no-brainer that businesses should harness the power of email marketing to expand their reach and strengthen customer relationships.But is that enough to prove why email marketing is important? If you’re not convinced, you’ve come to the right place.Here’s why email marketing can improve relationships with your customers.  What Is Email Marketing? Before diving into the importance of email marketing, we must cover the term first. Email marketing is when you use emails to promote your products/services and keep your subscribed customers informed about any business updates. (more…)