If you're a business, you'll know that one of the biggest challenges of reaching success is gaining an audience. Unless you have millions of dollars to pump into campaigns and some amazing business connections, it's a long journey! But, it's definitely worth it. There are ways you can increase your chances of becoming a successful company, too, like increasing your brand awareness via branding. Brand awareness is basically how well your target audience recognises your brand when they see it. Nike, for example, has amazing brand awareness; you only need to show their iconic Nike Swoosh logo and most of (more…)