local SEO

Are you optimizing your business’s local SEO? Boosting your local SEO rankings can help you gain profits by putting your business in front of tons of potential customers in your area. 

To get more website traffic while generating leads that can become profitable conversions, keep reading. In this guide, we’ll cover some tips and tricks that can help you take your business to the next level. Stand out from others in your niche by trying these techniques today. 

1. Make Sure You Have a Google My Business Account 

Do you have a Google My Business account? If not, you should create one as soon as possible. Optimizing this account will allow you to gain visibility in local search results. 

This is a simple way to boost your online visibility. Simply fill out all the necessary information in your business profile, and Google will make this information available on the search engine as well as Google Maps. There are certain things you can do to optimize this profile. 

Make sure that you stay up to date, updating any new information along the way. You want to make sure to update information such as your store hours, the payment methods you accept, as well as plenty of inviting, recent photos. Add your logo as well as great descriptions of the products or services you offer to allow for brand loyalty. 

2. Get Regular Reviews 

Getting regular reviews from happy customers on Google is a great way to make the most of this platform. This element of social proof can help encourage others to visit your business or make a purchase with you. Reviews act like personal recommendations, allowing others to boast about your business for you. 

There are some things you can do to encourage customers to leave you a review. When you meet happy customers in-store, ask them to leave you a review after you close a sale with them. You can also send out post-purchase emails or texts to customers inviting them to leave you a review. 

Make sure that you keep up with responding to your customer’s reviews in a professional way. Thank customers for great reviews, and appropriately address negative ones as well. 

3. Optimize Voice Search 

Many use voice search rather than typing in a question or phrase and this is only expected to grow in the coming years. For this reason, it’s vital to optimize for the searches potential customers may conduct via voice search. The keywords that people may use when speaking into their device may be different than those that they search manually.  

When doing voice searches, people tend to use more long-tail keywords. A great way to prepare for this is to adjust your SEO content to a conversational tone. Prepare for traditional questions starters such as who, what, where, to get started on generating keywords for voice search optimization. 

When using voice search, people are often in need of specific information. For this reason, it’s a good idea to think about user intent. Think about the specific information, such as your store hours that someone would be in immediate need of to optimize this search option. 

4. Optimize for Mobile 

Because people are so often conducting searches on their mobile devices, it’s important to make sure your web content is optimized for this device type. This is especially true for local searches, which people may be conducting as they are out and about in your area. When searching for a business in your niche, many users will want to check out your website to learn more. 

Make sure your website loads quickly to give users the immediacy they’re looking for. Use big fonts that are easy to read, while using both images and copy sparingly. Make sure the navigation is clear and easy to use on mobile devices so that users can explore your site. 

5. Use Multiple Business Directories

Google isn’t the only method people use to find businesses in their area. Business directory sites like Yelp, MapQuest, and Foursquare can boost your local SEO and visibility. Make sure your business name, address, and phone number are available for users across these directories. 

Listings in these directories should include the above basics, as well as a description of your business and your website link. 

6. Utilize Your Social Media Platforms 

Social media is a must for your business, as it works as a free form of advertisement. It can also impact your local SEO, as Google pulls search results from your social platforms.

It’s important to get reviews on platforms like Facebook to boost your search rankings. Make sure that your content on your social platforms is updated, and that you post consistently to utilize these platforms for SEO purposes. 

Additionally, getting local coverage from journalists in your areas can help you get some press while getting backlinks to your site, which is a great way to boost your SEO rankings. 

Optimize Your Local SEO Today

As you can see, optimizing your local SEO is a great way to grow your online visibility which leads to gaining customers and boosting profits. Make sure that potential customers can find you with ease and stand out from competitors by practicing these local SEO tips and tricks. Take your company to the next level this year by boosting your online visibility. 

Are you looking for professional assistance when it comes to optimizing your business’s SEO? Contact us today to get started with our team of experts!