Advertising Trends of 2013

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Years ago, most of us probably pictured our lives in 2013 to be much different than they currently are. Flying cars, humans living in pods in the sky and meals consisting of a dinner pill were standard predictions for the average human. Though we are not The Jetsons yet, the rate at which technology is developed and perfected in today’s world is astonishing. The Internet has drastically affected the way information is obtained and shared, and profoundly affected the approach to advertising and marketing.


In 2013, while traditional forms of advertising and marketing are still quite effective, the latest trends are shaping how we engage our audiences via digital platforms. Our world has become so integrated with technology that we carry computers in our pocket and access everything we need on the run. Subsequently, if you’re not mobile ready, then you’re doing yourself a great disservice. According to an infographic from, “47% of marketers indicated that the rise of mobile Internet is highly significant for search marketing”.  In 2013, mobile retail sales are projected to reach somewhere around $38.4 billion, and roughly 46 million Americans will use a mobile coupon. If you want your advertising to be effective, mobile is the way to go.


Did you know that the average Internet user spends 20.4 hours a week on the web? As a result, email marketing has become a crucial tool for staying in front of your audience. Not only is email the preferred method of communication, with 216 million users, it’s also incredibly cost effective and produces instant, manageable results.  To move back to mobile effectiveness, 88% of the 216 million email users check their messages on their phone daily.


The future of digital marketing and advertising is here. The Internet is our marketplace, our mailbox and our conference room all in one. Grab your target audience’s attention by being mobile ready! What better way to be seen on a consumers phone than in an email message? That’s where you’re going to capitalize on your ROI. At The REFUGE Group, we specialize in keeping you in contact with your target audience through social media, email marketing and public relations.


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