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Creating high-quality content for your online business is no easy feat. There are many steps that you need to take to improve your content marketing strategy.  Is building a great content marketing strategy really worth the cost and time? What exactly are the benefits of having an online presence? Having a strong brand presence online is crucial to building up your business. Here are just a few reasons why good content marketing is great for your company. 1. Improve Your Sales First and foremost, having a strong content marketing strategy is key if you want to start improving your sales! (more…)

Are you a small business in Houston, wondering how to improve your digital advertising campaigns? You may have invested your ad budget in email marketing or mailers already, but perhaps you need to grow your audience. Have you considered social media marketing? A few good social media marketing tips make all the difference between a successful campaign and wasted ad dollars. According to pew research, around three-quarters of adults under 65 use social media. Though Facebook and YouTube are most popular by a wide margin, many other social platforms are useful, depending on your goals. We'll explain why you should set up your (more…)

Getting more website traffic is something that everyone who owns their own site wants to achieve. However, there are so many different types of digital marketing, how do you know whether you’re putting your eggs in the right basket? Coming up with a digital marketing strategy for your website is important, but what types of things should you be doing? In this article, we’ll look at some of the best ways to increase your website traffic in 2021.  Email Marketing  Email marketing is great. You send out emails with attractive incentives for people to visit your site, and then they’ll (more…)

As a business owner, you know you have a long list of responsibilities to keep your business going. You have customers or clients who need your attention. You need to manage your business space and employees.  It's your job to take care of marketing your business to make sure those same customers keep coming back. It can be a whole lot of balls in the air to manage.  What about all the technology your business needs too? Your website, social media too. It might be time to consider adding a business blog to your website.  You might be thinking, add? (more…)

Digital marketing is no longer an option. But should you handle digital marketing on your own? For best results, many brands are partnering with a digital marketing agency. But no two agencies are the same, and it can be difficult to separate the quality agencies from the less-than-perfect ones. If you’re on the hunt for a digital marketing company, you can start by asking a prospective agency a few simple questions. If you’re in the process of talking to agencies, here are 8 questions to ask. 1. Will You Work With Me to Achieve My Company’s Goals? Your digital marketing (more…)

Are you optimizing your business's local SEO? Boosting your local SEO rankings can help you gain profits by putting your business in front of tons of potential customers in your area.  To get more website traffic while generating leads that can become profitable conversions, keep reading. In this guide, we'll cover some tips and tricks that can help you take your business to the next level. Stand out from others in your niche by trying these techniques today.  1. Make Sure You Have a Google My Business Account  Do you have a Google My Business account? If not, you should (more…)

By 2023, there will be 4.3 billion email users—almost half the global population! It’s a no-brainer that businesses should harness the power of email marketing to expand their reach and strengthen customer relationships.But is that enough to prove why email marketing is important? If you’re not convinced, you’ve come to the right place.Here’s why email marketing can improve relationships with your customers.  What Is Email Marketing? Before diving into the importance of email marketing, we must cover the term first. Email marketing is when you use emails to promote your products/services and keep your subscribed customers informed about any business updates. (more…)

Social media marketing has come a long way, from a discretionary splurge to vital business investment. The only problem is nobody has money to burn. In fact, being frugal is imperative for most entrepreneurs and marketers. They have to translate the immense social buzz into tangible business results. What is more, the goal is to do it without breaking the bank or too much sweat. Social media management is the best way to go about these priorities. It hinges on a set of best practices geared toward growing your audience and driving engagement. Although management tends to be a full-time (more…)

Is your business one of the nearly 50% of small businesses that don’t have a website? If you said yes, it’s time to change that. You may think that everyone knows your business or that you don’t need a website because your business has been around for years. People expect to see a business website, and if you don’t have one, potential customers are less likely to trust your business. That means they’re going to go elsewhere. That’s enough to tell yourself, “I need a website!” Read on to learn what you need to do to set up your website (more…)

Are you managing a small business? Do you wish to increase brand awareness among your target market? Then you need to work on your search engine optimization (SEO).  SEO involves your website’s rankings in Google and other leading search engines. Moreover, 93% of online activities begin in these search engines. Thus, incorporating SEO in your strategies is a must if you wish to expand your reach and influence. SEO marketing is one of the most important forms of digital marketing. But how exactly do you employ effective SEO marketing for small businesses? What are the essential aspects you need to (more…)