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As a business owner, you know you have a long list of responsibilities to keep your business going. You have customers or clients who need your attention. You need to manage your business space and employees.  It's your job to take care of marketing your business to make sure those same customers keep coming back. It can be a whole lot of balls in the air to manage.  What about all the technology your business needs too? Your website, social media too. It might be time to consider adding a business blog to your website.  You might be thinking, add? (more…)

Digital marketing is no longer an option. But should you handle digital marketing on your own? For best results, many brands are partnering with a digital marketing agency. But no two agencies are the same, and it can be difficult to separate the quality agencies from the less-than-perfect ones. If you’re on the hunt for a digital marketing company, you can start by asking a prospective agency a few simple questions. If you’re in the process of talking to agencies, here are 8 questions to ask. 1. Will You Work With Me to Achieve My Company’s Goals? Your digital marketing (more…)

Are you optimizing your business's local SEO? Boosting your local SEO rankings can help you gain profits by putting your business in front of tons of potential customers in your area.  To get more website traffic while generating leads that can become profitable conversions, keep reading. In this guide, we'll cover some tips and tricks that can help you take your business to the next level. Stand out from others in your niche by trying these techniques today.  1. Make Sure You Have a Google My Business Account  Do you have a Google My Business account? If not, you should (more…)

By 2023, there will be 4.3 billion email users—almost half the global population! It’s a no-brainer that businesses should harness the power of email marketing to expand their reach and strengthen customer relationships.But is that enough to prove why email marketing is important? If you’re not convinced, you’ve come to the right place.Here’s why email marketing can improve relationships with your customers.  What Is Email Marketing? Before diving into the importance of email marketing, we must cover the term first. Email marketing is when you use emails to promote your products/services and keep your subscribed customers informed about any business updates. (more…)

Social media marketing has come a long way, from a discretionary splurge to vital business investment. The only problem is nobody has money to burn. In fact, being frugal is imperative for most entrepreneurs and marketers. They have to translate the immense social buzz into tangible business results. What is more, the goal is to do it without breaking the bank or too much sweat. Social media management is the best way to go about these priorities. It hinges on a set of best practices geared toward growing your audience and driving engagement. Although management tends to be a full-time (more…)

Is your business one of the nearly 50% of small businesses that don’t have a website? If you said yes, it’s time to change that. You may think that everyone knows your business or that you don’t need a website because your business has been around for years. People expect to see a business website, and if you don’t have one, potential customers are less likely to trust your business. That means they’re going to go elsewhere. That’s enough to tell yourself, “I need a website!” Read on to learn what you need to do to set up your website (more…)

Are you managing a small business? Do you wish to increase brand awareness among your target market? Then you need to work on your search engine optimization (SEO).  SEO involves your website’s rankings in Google and other leading search engines. Moreover, 93% of online activities begin in these search engines. Thus, incorporating SEO in your strategies is a must if you wish to expand your reach and influence. SEO marketing is one of the most important forms of digital marketing. But how exactly do you employ effective SEO marketing for small businesses? What are the essential aspects you need to (more…)

Humans are visual before anything else—in fact, an entire half of our brain works on processing the signals our eyes take in. As such, if you want your brand to resonate with people, you have to appeal to their sense of sight. That's why well thought out digital design and effective marketing go hand in hand. Your brand's image is the thing people recall when they're choosing which products or services to buy. If you're planning to head up any digital marketing projects this year, read on to learn how to make your design choices work for you. Start With (more…)

What is a brand image? Your brand is how customers recognize your company and your products. Here's how your brand impacts your business. A positive brand image is vital to not disappearing in the sea of over 30.2 million small businesses in America. A company brand image helps inform potential customers whether or not they want to do business with you. When you're competing with a multitude of other businesses that offer the same services, you need a positive brand image to help set you apart. It doesn't matter what your industry specialization is. Brand image advertising is always vital (more…)

We're Not Quite There Yet If you've been keeping up with the latest trends in technology and business, you’re probably sick of hearing about AI. There are a lot of articles about the future of machine learning (ML) and Artificial Intelligence (AI) infiltrating our lives, but as a small business owner, you might not even know how it affects you. Some people think it's impossible to incorporate AI or ML into your systems unless you’re a Facebook or Google. Others believe that integrating new technologies like AI into your business makes it more valuable. In reality, right now AI is (more…)