The Expert Guide to Your Next Digital Design Project
Planning a website update? Or does your e-newsletter need a refresh? Here’s all you need to know to succeed on your next digital design project.
What Is a Brand Image and How Does Your Brand Impact Your Company?
What is a brand image? Your brand is how customers recognize your company and your products. Here’s how your brand impacts your business. A positive brand image is vital to not disappearing in the sea of over 30.2 million small businesses in America. A company brand image helps inform potential customers whether or not they […]
Do Billboards & Out-of-Home Media Still Work?
By Brandon Palmer When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space […]
Branding: Creating the Brand Story
By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as […]
Snapchat as a Marketing Tool
By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. […]
Twitter axes Buy Button, what does this mean for Social Commerce?
By Vlad Vidaeff How often do you use social media to make purchases? Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms. Breaking off from the pack, Twitter has decided to ax its buy button. This blog will analyze whether this decision will prove ominous […]
The REFUGE Group’s Blog Services
By Vlad Vidaeff Content creation is an increasingly important part of the marketer’s toolbox. Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content. This blog will analyze the breadth of blog services that The REFUGE Group provides.
Google’s Innovative Project: Blending Search and Social Media
By Vlad Vidaeff When a new project doesn’t even have a name yet, it makes it that much cooler. When it’s coming from Google, you have the attention of the general public. This blog will explore the innovative new project by Google which blends Google search results and elements of a social media network.
LinkedIn Upgrades its Advertising Platform for Account-Based Marketing
By Vlad Vidaeff LinkedIn has been the haven for B2B marketers for quite some time. Known as the “Facebook for professionals,” the network’s active users are mostly professionals in a variety of industries. Along with individual profiles, many companies have company pages on LinkedIn. Given its user base, LinkedIn has recently introduced LinkedIn Account Targeting. […]
Canvas: Facebook’s new Immersive ad Experience for Mobile
By Vlad Vidaeff The good old days of Facebook are long over. The days where Facebook’s algorithm made it easy for brands to reach consumers with a significant reach are long gone. Facebook’s current algorithm makes it essential to use Facebook advertising for successful advertising campaigns on the social network. This blog will discuss Canvas, […]