2024 Digital Marketing Trends
Hi REFUGE Community – it’s Simone. As we move through the months of 2024, I thought it would be a great time to pause and talk about the trends we are seeing in regard to marketing small and medium-sized businesses (SMBs). We want to ensure that you’re always ahead of the curve when it comes […]
10 Reasons You Should Hire a Marketing Consultant
According to the SBA, there are over 31.7 million small businesses in the United States. With so many businesses, it can be difficult to stand out amidst all the competition. That’s why your business may need the assistance of a marketing consultant. A marketing consultant can help with a wide variety of things to do […]
Simple Guide to Creating an Effective Email Marketing Strategy
If you haven’t implemented email marketing in your overall marketing strategy for your business, you should. With the average return on investment (ROI) of email marketing being $42 for every $1 spent, it’s a cost-effective way to reach customers and increase your sales. There are billions of emails sent each day and the average person checks […]
How to Increase Your Website Traffic in 2021
Getting more website traffic is something that everyone who owns their own site wants to achieve. However, there are so many different types of digital marketing, how do you know whether you’re putting your eggs in the right basket? Coming up with a digital marketing strategy for your website is important, but what types of […]
8 Questions to Ask Before Hiring a Digital Marketing Agency in Houston
Digital marketing is no longer an option. But should you handle digital marketing on your own? For best results, many brands are partnering with a digital marketing agency. But no two agencies are the same, and it can be difficult to separate the quality agencies from the less-than-perfect ones. If you’re on the hunt for […]
Stay Connected! 5 Ways Email Marketing Keeps Customer Relationships Strong
By 2023, there will be 4.3 billion email users—almost half the global population! It’s a no-brainer that businesses should harness the power of email marketing to expand their reach and strengthen customer relationships. But is that enough to prove why email marketing is important? If you’re not convinced, you’ve come to the right place. Here’s […]
Do Billboards & Out-of-Home Media Still Work?
By Brandon Palmer When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space […]
Fashion Forward: How Digital Media is Changing the Fashion Industry
By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms.
The REFUGE Group’s E-Mail Marketing Services
E-mail marketing is an essential part of the marketer’s toolbox. Whether you are B2B or B2C, newsletters and promotional e-mails are a great way to connect with customers and consumers as well as to highlight your products and services. This blog will analyze the breadth of e-mail marketing services that The REFUGE Group provides.
The REFUGE Group’s Blog Services
By Vlad Vidaeff Content creation is an increasingly important part of the marketer’s toolbox. Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content. This blog will analyze the breadth of blog services that The REFUGE Group provides.