Google’s Innovative Project: Blending Search and Social Media
By Vlad Vidaeff When a new project doesn’t even have a name yet, it makes it that much cooler. When it’s coming from Google, you have the attention of the general public. This blog will explore the innovative new project by Google which blends Google search results and elements of a social media network.
The REFUGE Group’s Analytics Services
By Vlad Vidaeff As a full-service boutique advertising agency, The REFUGE Group offers a vast array of marketing services ranging from traditional marketing to digital marketing and public relations/events. Under the digital marketing umbrella, one of our core competencies is the analytics services that we provide to our clients. This blog will give you a […]
Canvas: Facebook’s new Immersive ad Experience for Mobile
By Vlad Vidaeff The good old days of Facebook are long over. The days where Facebook’s algorithm made it easy for brands to reach consumers with a significant reach are long gone. Facebook’s current algorithm makes it essential to use Facebook advertising for successful advertising campaigns on the social network. This blog will discuss Canvas, […]
The New Era of Google+
By Vlad Vidaeff The history of Google+ has been an interesting one. The social media platform’s importance as a benefit to your SEO is unquestioned. However, Google+’s aspirations to be a direct competitor to Facebook have been a mixed bag. This blog will explore Google+’s history and the recent changes made to the platform.
Holiday Marketing
Holiday Marketing Holidays are major players when it comes to marketing. Typically, there are big sales that are associated with each holiday that provides marketers with the opportunity to up their game in order to avoid getting caught in the shuffle. We have compiled a list of the best tips and tricks to make your […]
Pinterest and Marketing
Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to […]
Ways To Improve Marketing Online
Participate Getting involved with your customers online, the same way you would as if they were in your store, is a great way to improve your online marketing strategy. It’s not enough to just post statuses on Facebook or tweet about your company’s new and improve product/service. Retweet one of your followers on Twitter, acknowledge […]
Holiday Marketing
The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities. Prepare your website If you sell popular items on […]
Marketing for the non-tech savvy
Last week we blogged about how marketing is shifting to the digital world and your business should move along with it too, but lets not forget the traditional tactics of marketing. These tactics have proven successful over many years and continue to bring success to businesses. There are a few strategies you can perform to […]
Are you using Google+?
If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even […]