Boosting vs Ads Manager: Why Boosting Posts Is Costing You Money (And What to Do Instead)
As a business owner, finding the fastest way to reach your customers is a top priority. Hitting the blue “Boost Post” button is often the first step toward advertising on Facebook and Instagram, promising quick visibility for a small daily budget. It feels productive to watch the likes and shares go up, but for many, […]
Why We Don’t Recommend The “Awareness” Objective On Meta Ads (And What To Use Instead)
You’ve set your daily budget, uploaded your creative, and now you’re staring at Meta’s campaign objective menu. “Awareness” sits right there at the top, promising to get your brand in front of more people. It sounds exactly like what you need, right? The Awareness objective brings eyeballs, but rarely the kind that matter for your […]
Where to Invest Your Marketing Budget in 2026
The hardest part of being a business owner in 2026 isn’t a lack of options. It’s the paralyzing number of them. You’re being told to buy ads on Netflix, optimize for AI chatbots, post daily on social media, and somehow find time to run your actual business. It feels like every “expert” is shouting a […]
Common PPC Mistakes and How to Avoid Them
How SEO and PPC Can Work Together for Better Results
How to Lower Your Cost-Per-Click Without Sacrificing Performance
2024 Digital Marketing Trends
Hi REFUGE Community – it’s Simone. As we move through the months of 2024, I thought it would be a great time to pause and talk about the trends we are seeing in regard to marketing small and medium-sized businesses (SMBs). We want to ensure that you’re always ahead of the curve when it comes […]
7 Compelling Reasons Why You Should Have a Business Blog
As a business owner, you know you have a long list of responsibilities to keep your business going. You have customers or clients who need your attention. You need to manage your business space and employees. It’s your job to take care of marketing your business to make sure those same customers keep coming back. […]
8 Questions to Ask Before Hiring a Digital Marketing Agency in Houston
Digital marketing is no longer an option. But should you handle digital marketing on your own? For best results, many brands are partnering with a digital marketing agency. But no two agencies are the same, and it can be difficult to separate the quality agencies from the less-than-perfect ones. If you’re on the hunt for […]
6 Local SEO Tips That Allow You to Dominate Your Niche
Local SEO is one of the best ways to give your business a leg up on the competition and distinguish yourself in the community. Here are 9 tips to do it right.