2024 Digital Marketing Trends
Hi REFUGE Community – it’s Simone. As we move through the months of 2024, I thought it would be a great time to pause and talk about the trends we are seeing in regard to marketing small and medium-sized businesses (SMBs). We want to ensure that you’re always ahead of the curve when it comes […]
Small Business Branding: 5 Ways To Increase Brand Awareness
If you’re a business, you’ll know that one of the biggest challenges of reaching success is gaining an audience. Unless you have millions of dollars to pump into campaigns and some amazing business connections, it’s a long journey! But, it’s definitely worth it. There are ways you can increase your chances of becoming a successful […]
10 Reasons You Should Hire a Marketing Consultant
According to the SBA, there are over 31.7 million small businesses in the United States. With so many businesses, it can be difficult to stand out amidst all the competition. That’s why your business may need the assistance of a marketing consultant. A marketing consultant can help with a wide variety of things to do […]
Simple Guide to Creating an Effective Email Marketing Strategy
If you haven’t implemented email marketing in your overall marketing strategy for your business, you should. With the average return on investment (ROI) of email marketing being $42 for every $1 spent, it’s a cost-effective way to reach customers and increase your sales. There are billions of emails sent each day and the average person checks […]
10 Ways a Strong Content Marketing Strategy Can Help Your Brand
Creating high-quality content for your online business is no easy feat. There are many steps that you need to take to improve your content marketing strategy. Is building a great content marketing strategy really worth the cost and time? What exactly are the benefits of having an online presence? Having a strong brand presence online […]
7 Must-Know Social Media Marketing Tips
Are you a small business in Houston, wondering how to improve your digital advertising campaigns? You may have invested your ad budget in email marketing or mailers already, but perhaps you need to grow your audience. Have you considered social media marketing? A few good social media marketing tips make all the difference between a successful […]
7 Compelling Reasons Why You Should Have a Business Blog
As a business owner, you know you have a long list of responsibilities to keep your business going. You have customers or clients who need your attention. You need to manage your business space and employees. It’s your job to take care of marketing your business to make sure those same customers keep coming back. […]
8 Questions to Ask Before Hiring a Digital Marketing Agency in Houston
Digital marketing is no longer an option. But should you handle digital marketing on your own? For best results, many brands are partnering with a digital marketing agency. But no two agencies are the same, and it can be difficult to separate the quality agencies from the less-than-perfect ones. If you’re on the hunt for […]
6 Local SEO Tips That Allow You to Dominate Your Niche
Local SEO is one of the best ways to give your business a leg up on the competition and distinguish yourself in the community. Here are 9 tips to do it right.
Stay Connected! 5 Ways Email Marketing Keeps Customer Relationships Strong
By 2023, there will be 4.3 billion email users—almost half the global population! It’s a no-brainer that businesses should harness the power of email marketing to expand their reach and strengthen customer relationships. But is that enough to prove why email marketing is important? If you’re not convinced, you’ve come to the right place. Here’s […]