I Need A Website: Setting up Your Website and Marketing in Houston, TX
Is your business one of the nearly 50% of small businesses that don’t have a website? If you said yes, it’s time to change that. You may think that everyone knows your business or that you don’t need a website because your business has been around for years. People expect to see a business website, […]
7 Key Tips for Successful SEO Marketing for Small Businesses
Are you managing a small business? Do you wish to increase brand awareness among your target market? Then you need to work on your search engine optimization (SEO). SEO involves your website’s rankings in Google and other leading search engines. Moreover, 93% of online activities begin in these search engines. Thus, incorporating SEO in your […]
Do Billboards & Out-of-Home Media Still Work?
By Brandon Palmer When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space […]
Snapchat Bulks up to take a big step Towards Monetizing its Business
By Vlad Vidaeff It is no secret that Snapchat is one of today’s most promising social media networks. Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends. As the platform’s user base continues to grow […]
Snapchat as a Marketing Tool
By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. […]
The Rising Impact of Social Media on the news
As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news.
LinkedIn: How does it Stack up with Social Media Engagement
By Brandon Palmer LinkedIn has been called the Facebook for professionals. Unfortunately, a platform designed for business has not quite garnered the interest that many would have hoped. With that in mind, this blog will discuss the viability of LinkedIn as a crucial part of a firm’s social media marketing strategy.
The REFUGE Group’s Blog Services
By Vlad Vidaeff Content creation is an increasingly important part of the marketer’s toolbox. Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content. This blog will analyze the breadth of blog services that The REFUGE Group provides.
Twitter Eases 140 Character Limit, Creating Increased Flexibility
By Vlad Vidaeff Twitter has been a frequent subject of our weekly blog and this comes as no surprise due to the frequent changes and additions the social media giant has been making in hopes of turning the company around. One of the most frustrating aspects of composing a tweet has been the effect that […]
Facebook bots: The Greatest Thing Since Apple’s App Store or an Annoying Disaster Waiting to Happen?
By Vlad Vidaeff For the generation that grew up with AOL Instant Messenger, you are likely already familiar with bots. In an era where boredom as a child was a common occurrence (something that has disappeared these days with advancements in technology and limitless entertainment options), “IM’ing” your friends was a popular activity for children […]