Self-branding and How It Effects Your Future
Did you know that you self-brand yourself every day? In today’s world it’s becoming even more important to be aware of yourself and how you affect your business. Self-branding is the correlation between you and your brand or business. Remember that in consumers’ eyes your self-impression is how they perceive you. Here are a few […]
Holiday Marketing
The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities. Prepare your website If you sell popular items on […]
#Facebookhashtags #arehere
Facebook announced the start of Hashtags on their social network site, as Twitter, Instagram and Pinterest have done. Hashtags are used to search specific topics of interest. You can now improve content to a post or show that it is part of a common topic. As Facebook states, “Hashtags are just the first step to […]
How Do You Make Connections?
How do you make connections? This may sound like a rhetorical question at the off-set, but when it comes to serving a target market that gets lumped together as a distant demographic, how do people find ways to reach out and connect? We’ve been thinking about this for a while. After all, if marketers can’t […]
Customer Service in a Web 2.0 World
With marketing and social media gurus advocating a 24-hour turnaround time for customer service requests – and some organizations following this advice – keeping up can very quickly go into overdrive. Especially since not every small business has the resources to dedicate to monitoring their social media channels around the clock. It’s a harried world […]
The Art of Rebranding – What You Need to Get Started
The art of rebranding is very much like storytelling, where you’re your own protagonist. The story will need to be tailored for a newer audience every once in a while but the message contained within it remains the same. Perhaps you’re in the need of a snazzier logo. Perhaps you’re trying to change your image. […]
Direct Mail Advertising: It’s Not Dead Yet
If you’re feeling exhausted, overwhelmed or swamped by emails from marketers, online coupons and special offers available only electronically, there’s a little bit of good news waiting…
How To: Developing an Effective Brand (Strategy)
We could begin by telling you what a brand really is. But we won’t. What we could begin with is by telling you what a brand is not. A brand is not a logo. It’s not an image formed by lines and colors to communicate the name of your organization. A brand – a successful […]