Why Your Website Isn’t Showing Up in AI (And What to Do About It)
Something has shifted in the way people find businesses, and business owners are feeling the effects. Fewer calls coming in. Website traffic that used to be steady now feels unpredictable. And somewhere along the way, someone mentioned AI, and now you are wondering if that is the thing you are missing. You are not wrong […]
How Social Media Is Replacing Google For Modern Search
If you recently searched for a “how-to” video or a local coffee shop recommendation, you might have bypassed the Google search bar entirely. You are not alone in that choice. A massive shift is occurring in how people discover new brands and get answers to their questions. The core of this change is simple: users […]
How to Improve Local SEO to Boost Foot Traffic to Your Business
How SEO and PPC Can Work Together for Better Results
2024 Digital Marketing Trends
Hi REFUGE Community – it’s Simone. As we move through the months of 2024, I thought it would be a great time to pause and talk about the trends we are seeing in regard to marketing small and medium-sized businesses (SMBs). We want to ensure that you’re always ahead of the curve when it comes […]
Small Business Branding: 5 Ways To Increase Brand Awareness
If you’re a business, you’ll know that one of the biggest challenges of reaching success is gaining an audience. Unless you have millions of dollars to pump into campaigns and some amazing business connections, it’s a long journey! But, it’s definitely worth it. There are ways you can increase your chances of becoming a successful […]
10 Reasons You Should Hire a Marketing Consultant
According to the SBA, there are over 31.7 million small businesses in the United States. With so many businesses, it can be difficult to stand out amidst all the competition. That’s why your business may need the assistance of a marketing consultant. A marketing consultant can help with a wide variety of things to do […]
10 Ways a Strong Content Marketing Strategy Can Help Your Brand
Creating high-quality content for your online business is no easy feat. There are many steps that you need to take to improve your content marketing strategy. Is building a great content marketing strategy really worth the cost and time? What exactly are the benefits of having an online presence? Having a strong brand presence online […]
How to Increase Your Website Traffic in 2021
Getting more website traffic is something that everyone who owns their own site wants to achieve. However, there are so many different types of digital marketing, how do you know whether you’re putting your eggs in the right basket? Coming up with a digital marketing strategy for your website is important, but what types of […]
7 Compelling Reasons Why You Should Have a Business Blog
As a business owner, you know you have a long list of responsibilities to keep your business going. You have customers or clients who need your attention. You need to manage your business space and employees. It’s your job to take care of marketing your business to make sure those same customers keep coming back. […]