How Social Media Is Replacing Google For Modern Search
If you recently searched for a “how-to” video or a local coffee shop recommendation, you might have bypassed the Google search bar entirely. You are not alone in that choice. A massive shift is occurring in how people discover new brands and get answers to their questions. The core of this change is simple: users […]
2024 Digital Marketing Trends
Hi REFUGE Community – it’s Simone. As we move through the months of 2024, I thought it would be a great time to pause and talk about the trends we are seeing in regard to marketing small and medium-sized businesses (SMBs). We want to ensure that you’re always ahead of the curve when it comes […]
7 Must-Know Social Media Marketing Tips
Are you a small business in Houston, wondering how to improve your digital advertising campaigns? You may have invested your ad budget in email marketing or mailers already, but perhaps you need to grow your audience. Have you considered social media marketing? A few good social media marketing tips make all the difference between a successful […]
How to Increase Your Website Traffic in 2021
Getting more website traffic is something that everyone who owns their own site wants to achieve. However, there are so many different types of digital marketing, how do you know whether you’re putting your eggs in the right basket? Coming up with a digital marketing strategy for your website is important, but what types of […]
7 Compelling Reasons Why You Should Have a Business Blog
As a business owner, you know you have a long list of responsibilities to keep your business going. You have customers or clients who need your attention. You need to manage your business space and employees. It’s your job to take care of marketing your business to make sure those same customers keep coming back. […]
8 Questions to Ask Before Hiring a Digital Marketing Agency in Houston
Digital marketing is no longer an option. But should you handle digital marketing on your own? For best results, many brands are partnering with a digital marketing agency. But no two agencies are the same, and it can be difficult to separate the quality agencies from the less-than-perfect ones. If you’re on the hunt for […]
6 Local SEO Tips That Allow You to Dominate Your Niche
Local SEO is one of the best ways to give your business a leg up on the competition and distinguish yourself in the community. Here are 9 tips to do it right.
7 Social Media Management Tricks That’ll Save You Time & Money
Social media marketing has come a long way, from a discretionary splurge to vital business investment. The only problem is nobody has money to burn. In fact, being frugal is imperative for most entrepreneurs and marketers. They have to translate the immense social buzz into tangible business results. What is more, the goal is to […]
Snapchat Bulks up to take a big step Towards Monetizing its Business
By Vlad Vidaeff It is no secret that Snapchat is one of today’s most promising social media networks. Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends. As the platform’s user base continues to grow […]
Branding: Creating the Brand Story
By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as […]