Branding: Creating the Brand Story
By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as […]
Snapchat as a Marketing Tool
By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. […]
Fashion Forward: How Digital Media is Changing the Fashion Industry
By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms.
Pinterest to make Visual Search and Social Commerce a Strategic Focus
By Vlad Vidaeff In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce. In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce. This blog will describe Pinterest’s innovative new visual search […]
The Rising Impact of Social Media on the news
As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news.
LinkedIn: How does it Stack up with Social Media Engagement
By Brandon Palmer LinkedIn has been called the Facebook for professionals. Unfortunately, a platform designed for business has not quite garnered the interest that many would have hoped. With that in mind, this blog will discuss the viability of LinkedIn as a crucial part of a firm’s social media marketing strategy.
Twitter axes Buy Button, what does this mean for Social Commerce?
By Vlad Vidaeff How often do you use social media to make purchases? Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms. Breaking off from the pack, Twitter has decided to ax its buy button. This blog will analyze whether this decision will prove ominous […]
Instagram to Introduce new Business-Centric Features
By Vlad Vidaeff Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies. Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform. As Facebook owns Instagram, it is no surprise that […]
Facebook to Revamp Trending Topics Feature
By Vlad Vidaeff While hashtags indicate the popularity of specific topics on Twitter, Facebook has its own version with Trending Topics. Appearing on the right side of yours newsfeed, they consist of 10-15 newsworthy topics that are updated on a daily basis. After a political controversy, Facebook has announced that it will revamp this popular […]
The REFUGE Group’s Blog Services
By Vlad Vidaeff Content creation is an increasingly important part of the marketer’s toolbox. Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content. This blog will analyze the breadth of blog services that The REFUGE Group provides.