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No matter where you turn in Houston, you’re sure to see Texans memorabilia. By simply typing the word “Texans” into the Facebook search box you will find that countless pages dedicated to the Houston football team pop up.  The team has truly built a name for themselves, not just in Texas, but across the country as well.  While they’re by no means the top team in the NFL, their logo alone is enough to garner enthusiastic squeals from fans.  Even those who aren’t fans can easily recognize the Texans logo.   So what is it about this team that makes (more…)

Holiday Marketing   Holidays are major players when it comes to marketing. Typically, there are big sales that are associated with each holiday that provides marketers with the opportunity to up their game in order to avoid getting caught in the shuffle. [caption id="attachment_2486" align="alignleft" width="300"] Firework display over downtown Houston[/caption]   We have compiled a list of the best tips and tricks to make your campaign stand apart from the rest.   Use What Makes You Different   When it comes to marketing, unless you are a major corporation, competing with the Coca Colas of the world is going (more…)

Instagram is wonderful for showcasing photos of your products, employees, or your business’ experiences. However, tracking your follower engagement can be tricky. We’ve compiled a list of our favorite free analytic apps for Instagram. By using one of these apps, you’ll gain insight into who your followers are, who follows your account the closest, and much more.   1. Iconosquare: Formerly known as Statigram, this website offers an Instagram viewer, statistics, comment tracker services, sharing with Facebook, ability to host Instagram contest for followers, and the capability to search on Instagram online. The online viewer allows user to see their (more…)

There are millions of people sharing photos or videos, otherwise known as “snaps”, with their friends on a day-to-day basis with the use of the newest social tool on the market called Snapchat. It has been catching the attention of people and companies across the nation, including the infamous Facebook who wanted to buy it for a mere $3 billion. With so many users on Snapchat every day, it has been hard for businesses to continue turning their head from this social tool, but instead businesses are now running to their marketing teams for ideas on how they can utilize (more…)

Did you know that the Fourth of July actually isn’t the day America legally gained its independence? While it’s commonly believed that July 4 marked our nation’s independence, it was actually July 2. It was on July 2 that the Second Continental Congress voted to approve the Declaration of Independence. The Declaration, however, wasn’t signed until July 4, though historians often question the accuracy of this date. Even so, the Fourth of July became a celebrated day and eventually, an official American holiday in 1938. To this day, the Fourth is still celebrated by proud Americans. The holiday most notably (more…)

The REFUGE Group would like to welcome our newest Digital Marketing Intern, Heather Anderson. Heather was born in Corpus Christi and grew up in Houston, having graduated from Stratford High School in 2011. After high school, she left Texas to attend the University of Missouri. While at Mizzou, Heather is earning her Bachelor’s degree in Business Administration with an emphasis in Marketing, along  with a minor in Textile and Apparel Management. Heather has known she wanted to study Marketing since she was a freshman in high school; however her interest in Textile and Apparel Management was discovered as a sophomore (more…)

Did you know that you self-brand yourself every day? In today’s world it’s becoming even more important to be aware of yourself and how you affect your business. Self-branding is the correlation between you and your brand or business. Remember that in consumers’ eyes your self-impression is how they perceive you. Here are a few tips to help your self-brand!   KNOW YOURSELF   If you don’t know yourself how do you expect to build a successful business? Your personal foundation is the foundation of your business. Successful businesses aren’t started based off of things that you do not believe (more…)

The REFUGE Group would like to welcome the newest Digital Marketing Intern, Marisa Rios.   [caption id="attachment_2454" align="alignleft" width="207"] Meet our newest intern here at the REFUGE Group![/caption] She was born and raised in Houston, Texas, and spent her entire elementary, junior high, and high school years in small private schools in the Houston area. Throughout school, she participated in various activities, such as ballet, cheerleading, and student government. Since attending Texas A&M, she has been involved in various organizations on campus, including Cornerstone Honors Liberal Arts program, Student Communication Association, Visual Arts Committee, and Honors Student Council.  She recently (more…)

The REFUGE Group would like to welcome the newest Digital Marketing Intern, Skye-Lynn Ferch. Skye-Lynn is her real name but everyone calls her Skye.   [caption id="attachment_2440" align="alignleft" width="184"] Meet our newest intern here at the REFUGE Group![/caption] She was born in Canada and lived there until she was 10 years old. A majority of her family is spread across British Columbia, Alberta and Saskatchewan. She, alongside her family, moved to Oklahoma then Texas. She went to high school in Gainesville, Texas. Throughout school she kept active in sports, which included volleyball, basketball and track. When it became time to (more…)

Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to their followers, which is why it can be a very helpful tool to small business.   Make your brand stand out and viewable - Take pictures of products and projects to show and demonstrate what it is exactly that separates your business from others. Hiring (more…)