Building Trust – Virtually By REFUGE Team

Posted on June 7th, 2012 Categories: communication, consumer behavior, Consumer Engagement, Customer Service, Refuge, Social Engagement

We can sometimes lead you into tangents that talk about the warm and the fuzzy aspects of business and communication. We believe that relationships, after they’re established, are to be nurtured if they are ever to grow.   Corporate relationships are not unlike interpersonal relationships – after all, we still deal with human beings at each end of the communication spectrum. And you’d think that virtual communication and relationship building would assume a top- down model by default.   Not particularly. When we’re not all being harassed by spam-bots, the driving force behind virtual communication is still people. And it (more…)

Viddy? By REFUGE Team

Posted on May 30th, 2012 Categories: communication, digital media, Non-traditional, Social Media

There’s a new player on the social media field. Well. Perhaps not quite that new, given that celebrities and a few million people (27 million) have signed up for its service, but it’s still not quite at Instagram and YouTube status. So, we’ll call it new.   Meet Viddy, the latest contender for video sharing. In the past few weeks, it has received attention from various news media outlets and there seems to be a little hype building. Mashable has talked about it, Mark Zuckerberg has signed up for it and TechCrunch reported about a $30 million funding deal Viddy (more…)

Buzzword Buzzkill By REFUGE Team

Posted on May 23rd, 2012 Categories: Blog, communication, Consumer Engagement, Social Engagement

Marketers can be annoying people. Don’t you think it’s true? With all the buzzwords, hard-sells and arm twisting that goes around, it’s a wonder that people don’t retaliate in frustration.      As a marketing agency, we want to cater to your audiences’ needs and help you expand your profit margins, and we make every effort towards those goals. But there is such a thing as overkill. And really, who wants to be that guy? The one who’s always in your face telling you what to do.   We certainly don’t. Frankly, we think our field is peppered with overused (more…)

Mobile Marketing: The Changing Demographics By REFUGE Team

Posted on May 16th, 2012 Categories: Branding, Campaigns, consumer behavior, Marketing, Mobile Advertising, Social Engagement, Uncategorized

If there’s anything traditional marketing can be adversely good at, it’s alienating an entire demographic that isn’t moved by a blanket message. Remember those burgeoning billboards on the sides of highways in the middle of nowhere? They’re still around, but they’re not as relevant as they used to be.   Smartphones and digital communication are now facts of life, and in trying to adapt to this not-so-new-fangled form of connecting, marketers are faced with changing their strategies and revised metrics. Again. Buckle in – it’s going to be quite a ride.     Device Demographics   Gone are the days (more…)

Summer 2012 Internship: Digital Marketing Intern By REFUGE Team

Posted on May 9th, 2012 Categories: Interns, Marketing, Refuge, Social Media, WEB 2.0

 The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.     To perform well in this internship you need to enjoy using and have working knowledge of social and news bookmarking sites as well as understand the power of a social media presence for brands and products.  Students working toward a (more…)

The Right Splash of Color By REFUGE Team

Posted on May 9th, 2012 Categories: Campaigns, Graphic Design, Marketing, Personality, Uncategorized

If you’re trying to launch a sleek, aesthetically compelling campaign, hire yourself a professional graphic designer. Why? Because they’ve been trained in color theory and color placements and know exactly how certain colors are perceived.    Choosing campaign colors is more than just splashing paint across a canvas – it’s a very deliberate choice. Especially because your colors become a strong component of your brand identity and image.  From brochures to TV and print ads and even business cards, you communicate your brand ethos at every step.       Color. Theory?   Not really. Iconic brands have used color (more…)

Refuge Marketing: On the Inside By REFUGE Team

Posted on May 3rd, 2012 Categories: Facebook, Interns, Personality, Refuge, Social Media, Uncategorized

At Refuge, we’re proud of being able to attract creative and intelligent people who understand that the heart of marketing lies in connecting with people. Our internship program allows us to work with bright and dedicated minds before and we thought it would be a great idea to introduce them to you.   Candace Espinal has enjoyed working with our long-standing clients, Eye Elegance and Cabinets & Designs. Her focus has always been ensuring that our clients’ requests are handled as professionally as possible. She has been vested in their success and attempted to provide them with equal attention to (more…)

Cult Personalities By REFUGE Team

Posted on April 25th, 2012 Categories: Branding, communication, consumer behavior, Marketing, Personality, Uncategorized

Sometimes it’s good to be different. No, scratch that. It’s always good to be a little different, a little edgy, a little bit kooky and a lot bit silly. After all, it wasn’t the straight-line thinkers who developed the best fan following. Harley-Davidson is a shining example. So are brands like Apple, Jones Cream Soda and Krispy Kreme donuts. They may be mainstream now, but takes a certain chutzpah to develop the fan following that these brands have.     In the lives of all cult classics, however, comes a tipping point when the core group of followers must be (more…)

Non-Traditional Marketing By REFUGE Team

Posted on April 18th, 2012 Categories: Advertising, Campaigns, Guerilla, Marketing, Non-traditional

So, we’re all in a field where the jargon of the landscape is littered with phrases like “thinking outside the box” and “being different”. With marketers scurrying around trying to find faster, snazzier and more exciting ways to sell the latest gimmick, some of the best ways to connect with an audience get left by the wayside.  Lately though, we’ve been of the opinion that if people are brought together with a greater sense of affability, the profits follow along.       A Pen for Your Thoughts?   Of course that requires a little creative thinking on everyone’s part, (more…)


Posted on April 11th, 2012 Categories: Campaigns, Consumer Engagement, Marketing, Personality, Social Engagement

 Driving Audience Engagement   It sounds elusive at the offset, doesn’t it? Where do you go and how do you create or source the kind of content that might spark multiple love affairs with the market you’re in? Despite the staggering odds (we’re in the mood for a little drama today!), the forecast looks favorable. Because it’s clearly achievable, since brands out there who aren’t Lady Gaga have managed to swing it.   Beyond alluring and high-quality pictures lie a few principles that are a little more fundamental and time-tested, at least as far as communicating with your audience is concerned. Because, (more…)