Creating a Digital Call to Action By REFUGE Team

Posted on November 9th, 2011 Categories: Marketing

If you’ve ever looked at a web page and felt a little confused, chances are that it’s been poorly designed. With little clarity of message, poor placement of images and buttons and a wall of text to sift through, it’s no surprise that eliciting a response from the audience feels like it might exist legions away.   Creating a compelling digital call to action requires the consideration of quite a few design elements, for instance, the ratio of an accent color to white space. Achieving the right balance can be tricky – even arbitrary in some instances – but practice, (more…)

Search Engine Marketing – The Basics By REFUGE Team

Posted on November 2nd, 2011 Categories: digital media

Search Engine Marketing (SEM) is still often found in the murky waters that surround SEO techniques. Because so much of effective SEM involves trialby error learning and constant tweaking to get the desired results, not being able to find the “perfect formula” often becomes very frustrating.   Even further confusion lies in the broad definition that SEM can encompass. Marketing gurus often find themselves divided on whether SEM is an umbrella term that encompasses a broadspectrum of techniques like paid inclusions, paid search, SEO and contextual advertisements or whether it stands separately from SEO.    Definitions notwithstanding, marketers need to (more…)

[How To]: Conducting Market Research By REFUGE Team

Posted on October 26th, 2011 Categories: Marketing

Companies have been known to spend a lot of money on market research before launching a product. The flip side of the coin is that they also spend little to no money or time trying to understand their consumer’s needs and wants.   For the start-up entrepreneur with a terrific product idea, market research either may not be a priority or the idea of market research may be too overwhelming with too many venues and options to consider. Little details like research techniques and sifting through data may end up being pushed aside in the interest of product launches.   (more…)

Affecting Social Good with Social Media By REFUGE Team

Posted on October 19th, 2011 Categories: Marketing

With 750 million people worldwide engaged and plugged into social media platforms, non-profit and social good organizations are beginning to see the sun shine down on them in a bigger way than ever before.   Organizations like the United Nations boast well over 500,000 followers on Twitter with significant engagement numbers to bolster their presence on the SM landscape. Perhaps it is a portal where can all just get along. But what’s driving those numbers is worth delving into.   SM Attractions for the Non-Profit World   1. Accessibility for one. Organizations that need to drive their operations through donations (more…)

Effective Lead Generation By REFUGE Team

Posted on October 12th, 2011 Categories: Marketing

We’ve said it before – many times - and we’ll say it again. The most important factor in marketing is the human element. Success, very often, is found in way marketers help people connect with each other by building on the relationships they’ve fostered.   Successful lead generation is no different from conscientious relationship building. In fact, in an economic downturn, where advertisers are constantly met by technology that blocks their aggressive outreach techniques, long-standing relationships can provide a buffer and a competitive edge at the same time.   Inbound Marketing   Over the past decade or so, advancements in (more…)

Marketing Within the New Facebook By REFUGE Team

Posted on October 5th, 2011 Categories: Marketing

Within the past two weeks, Facebook has seen a flurry of rapid changes to its layout and the way people interact. Many people have complained about them, others have been more receptive, but the bottom line is that change is here to stay.   Philosophers and tech gurus would argue that it has always been around, but really, we’re just going to have to adapt to the way Social Media and Marketing are changing within the new parameters.   A few weeks ago, we mentioned a paradigm shift in the way corporations are changing their marketing efforts, regardless of B2B (more…)

Catchy Marketing Headlines By REFUGE Team

Posted on September 21st, 2011 Categories: consumer behavior, Marketing

Do you have a content writer agonizing over the perfect headline for your company weblog? If you’ve been blessed (or cursed!) by a self-proclaimed perfectionist, you’ll find that agonizing to be a common ailment. Because if crafting pithy, attention-grabbing headlines wasn’t enough work, they now have to write said headlines with SEO tactics in mind.   Like ours, for instance. 3 keywords CAN make a sentence and get the web crawlers creeping across your web content.       Yes, Google dictates the way we live our lives and sell our products and spread our messages, but really, this isn’t (more…)

Cloud Computing 101 By REFUGE Team

Posted on September 14th, 2011 Categories: digital media, Marketing

Sure, it sounds like jargon. And it sounds more nebulous than not, and perhaps even overwhelming in an era of constant upgrades to software and modes of communication. But Cloud Computing is the next step up on Web 2.0.  The term carries many different connotations for many different people, including IT departments everywhere; simplified, cloud computing brings together all the components of your digital and interactive life for easy access on the go.  For people not involved in IT, think of “the cloud” as an app to access your life – pictures, music, documents and videos – with mobility.   (more…)

SEO Marketing By REFUGE Team

Posted on September 7th, 2011 Categories: Marketing

Think of a service you’re searching for. Any service. From skydiving to finding a plumber. Perhaps something even more specialized, like handcrafted crochet knick-knacks (we get pretty creative here at REFUGE).   If your search habits are anything like the majority of the population, you’ll head straight to Google, type in your search terms and most likely, select a result that shows on the first page. Or you’ll head to Yelp to try and find reviews that can better inform your decision.   If you’re a business owner, you’re hoping that your potential clients are trying to interact with you (more…)

Why Foursquare? And What It Means for your Business. By REFUGE Team

Posted on August 31st, 2011 Categories: communication, digital media

What does it mean to think globally and act locally? To build a space where a global community can be transposed to the street level?    Imagine, if you will, one of your most loyal clients walking around with a Mayorship badge to your virtual location. Add to that a special reward – a gift certificate, a coupon, a free dessert with dinner – which becomes the cherry on top of bragging rights.   Client bragging rights are important – they translate to word-of-mouth advertising for your business.  Now imagine the conversions and ROI’s resulting directly from these Foursquare check-ins. (more…)