Branding Strategies: Creating “Staying Power” By REFUGE Team

Posted on June 8th, 2011 Categories: Marketing

A brand isn’t just an identity. And it isn’t just the image that you’re most often recognized by. A brand is also a statement of the relationship and the trust, or the lack thereof, which you or your company have established with your clientele. Your brand carries with it the weight of your customers’ expectations and the quality you’re willing to provide to your audience – both of which are reasonable expectations.    Quality being a very important keyword. In a world of ubiquitous advertising and plentiful choices available for consumers, the quality and the value a brand carries with (more…)

Twitter Marketing By REFUGE Team

Posted on June 1st, 2011 Categories: digital media

The great thing about using Twitter for a marketing campaign is the ability to have real-time conversations with people. The bad thing about using Twitter, again, is the ability to have real-time conversations.    Anyone using Twitter as a business tool needs to have time and staff dedicated to monitoring the account – which includes not just sending timely responses to comments and queries, but also making outreach a part of the effort. In the social media world and economy, it’s time to fine-tune your time-management skills.   And we’ve learned a few things along the way we wanted to (more…)

Blog Audience: 5 Ways to Expand Your Reach By REFUGE Team

Posted on May 24th, 2011 Categories: Uncategorized

Have you ever written a blog post? If you have, then you know the rush of emotions that comes with publishing your first post. With a single click of a button, you can simultaneously feel empowered and overwhelmed, excited and completely alone.   It’s hard not to feel that the post you’ve spent excruciating time perfecting is being launched into a black hole from where you’re not going to elicit a response.    The numbers are staggering – since 2002, Technorati has indexed over 133 million weblogs. And yet, finding and expanding a dedicated audience is not as cumbersome or (more…)

Building a Better Business Blog By REFUGE Team

Posted on May 17th, 2011 Categories: Uncategorized

Pardon the alliteration, but this post just begs for a fun headline. Now that we’ve said it out loud, we still want to bring your attention to blogging for your business.   The most obvious benefit to blogging is the generous amount of space it affords to writers. Unlike Facebook and Twitter, this social media tool doesn’t necessitate a truncated conversation with your audience.    If you’ve been blogging for a while, are a blogging newbie or even if you’re contemplating running a blog for your business, we have a few housekeeping tips for you to bear in mind.   (more…)

Content Creation Strategies By REFUGE Team

Posted on May 10th, 2011 Categories: Uncategorized

 Content curating – the term coined for the hours of time gathering and republishing content – looks like it’s here to stay. Which means that more than ever, people (industry experts, pundits) are keeping a closer and more watchful eye over the quality of content that gets produced and published on the Internet. Really, one half of the equation can’t exist without the other.   Good content – great content, even – doesn’t just create itself, however. It needs a focused strategy. And we found a few easy and simple tips that we’d love to share with you.   1. (more…)

How To: Developing an Effective Brand (Strategy) By REFUGE Team

Posted on May 3rd, 2011 Categories: Uncategorized

We could begin by telling you what a brand really is. But we won’t. What we could begin with is by telling you what a brand is not.    A brand is not a logo. It’s not an image formed by lines and colors to communicate the name of your organization. A brand – a successful brand – is what encompasses the length and breadth of your identity, your values, the relationships you’ve built over time and the quality that your clientele has come to expect from you.   In the social media world, successful brands are built upon two (more…)

Web Design Errors to Stay Away From By REFUGE Team

Posted on April 26th, 2011 Categories: Uncategorized

We've researched and we've researched. And we've folded some experience into our portfolio. And time after time, this nugget of wisdom stands out when our eye turns to web design. Don't overdo it.   No, really. We've all seen websites with awful design decisions, and we've walked away feeling overwhelmed - too many bright colors, no contrast, drop-shadows on the wrong text. The lists of web design faux pas are seemingly endless.   But it's good to remember that the best aesthetics are contained within simplicity. It sounds very Zen, but it's true. When you're designing a website, white space (more…)

Marketing to Generation Z By REFUGE Team

Posted on April 19th, 2011 Categories: Uncategorized

Generation Z. They're profiled as efficient multi-taskers who can text, blog, play on Facebook, post a Tweet and still get their homework done on time. They're media savvy, technology savvy, thrive on speed (who remembers a dial-up connection?) and they need instant gratification.   Origins We're not really sure when they came to be, but the general consensus falls between 1994 - 2004. What we do know is that they're the quintessential no-holds-barred generation who were born connected to the digital age. Generation Z is 23 million strong and marketers are now realigning themselves and their strategies to make their (more…)

Making Google AdWords Work For You By REFUGE Team

Posted on April 12th, 2011 Categories: Uncategorized

Google AdWords are the sponsored links that appear alongside your search results in Google and sometimes on web content as well. The process involves specifying targeted pay-per-click keywords, which can become quite an effective (and cost-effective) way to advertise online.   Touted as possibly the “most successful business idea in history”  AdWords requires a combination of business acumen, patience and a heavy investment of man hours. Safe to say that before you begin, you should know what you’re getting into.   Tweak Your Keywords. Constantly. Once you begin advertising with AdWords, you’ll have to spend time everyday, studying and tweaking (more…)

Email Marketing: 5 Errors to Avoid By REFUGE Team

Posted on April 7th, 2011 Categories: Uncategorized

With Facebook, Twitter and LinkedIn being all the rage for electronic communication, sending e-mails to your (opted-in) client base may seem passé. And for a certain generation, it is. As Mark Zuckerbug, CEO at Facebook has said, email is too much of a cognitive load for youngsters.   However, at The REFUGE Group, we don’t believe that email is completely dead. Marketers continue to employ this messaging medium to alert consumers about in-store and online deals, raising awareness for social causes and for staying in touch with their client base.   Besides, email and e-newsletters have quite a lot more (more…)