Fashion Forward: How Digital Media is Changing the Fashion Industry By REFUGE Team

Posted on August 24th, 2016 Categories: Blog, Bloggers, Branding, digital media, Fashion, Instagram, Pinterest, YouTube

By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…) (more…)

Pinterest to make Visual Search and Social Commerce a Strategic Focus By REFUGE Team

Posted on August 17th, 2016 Categories: Blog, ecommerce, Pinterest, Social Commerce, Social Media, Visual Search

By Vlad Vidaeff In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…) (more…)

The Rising Impact of Social Media on the news By Tiffany Tosh

Posted on August 10th, 2016 Categories: Blog, Facebook, Instagram, Linkedin, Millennials, News, Snapchat, Social Media Metrics

As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news. (more…) (more…)

The REFUGE Group’s E-Mail Marketing Services By REFUGE Team

Posted on August 3rd, 2016 Categories: B2B, B2C, Blog, Digital Marketing, E-Mail Marketing, Refuge

E-mail marketing is an essential part of the marketer’s toolbox.  Whether you are B2B or B2C, newsletters and promotional e-mails are a great way to connect with customers and consumers as well as to highlight your products and services.  This blog will analyze the breadth of e-mail marketing services that The REFUGE Group provides. (more…) (more…)

LinkedIn: How does it Stack up with Social Media Engagement By REFUGE Team

Posted on July 27th, 2016 Categories: B2B, Blog, Linkedin, Social Engagement, Social Media

By Brandon Palmer   LinkedIn has been called the Facebook for professionals. Unfortunately, a platform designed for business has not quite garnered the interest that many would have hoped. With that in mind, this blog will discuss the viability of LinkedIn as a crucial part of a firm’s social media marketing strategy. (more…) (more…)

Twitter axes Buy Button, what does this mean for Social Commerce? By REFUGE Team

Posted on July 20th, 2016 Categories: Blog, Facebook, Pinterest, Social Commerce, Social Media, Twitter

By Vlad Vidaeff   How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…) (more…)

REFUGE Summer Internship Program 2016 By REFUGE Team

Posted on July 13th, 2016 Categories: Blog, Interns, Refuge

The REFUGE Group is excited to introduce our terrific Digital Marketing Interns: Giselle Cartagena, Tiffany Huynh, and Brandon Palmer!  The summer internship team, affectionately known as the Terrific Trio, has focused on various areas of marketing including social media, analytics, blogs, and other aspects of digital marketing.  The team has also participated in training sessions, client meetings, and webinars regarding topics such as mobile marketing and social media.  Vlad Vidaeff, REFUGE’s Social Media Manager, stated: “the diversity of experiences that our summer internship team has brought to REFUGE has created such an enriching team dynamic.  We have been working hard (more…)

Instagram to Introduce new Business-Centric Features By REFUGE Team

Posted on July 6th, 2016 Categories: Advertising, Analytics, Blog, Facebook, Instagram, Mobile Advertising, Social Media

By Vlad Vidaeff   Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies.  Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform.  As Facebook owns Instagram, it is no surprise that the platform has announced a host of new business tools.  This blog will highlight the new features and what it means for the evolution of the network. (more…) (more…)

Facebook to Revamp Trending Topics Feature By REFUGE Team

Posted on June 29th, 2016 Categories: Blog, Facebook, Politics, Social Media

By Vlad Vidaeff   While hashtags indicate the popularity of specific topics on Twitter, Facebook has its own version with Trending Topics.  Appearing on the right side of yours newsfeed, they consist of 10-15 newsworthy topics that are updated on a daily basis.  After a political controversy, Facebook has announced that it will revamp this popular feature.  This blog will analyze how Trending Topics will change and what this means for the social media leader. (more…) (more…)

Google to Increase Size of ads due to Mobile Trends By REFUGE Team

Posted on June 22nd, 2016 Categories: Advertising, Blog, Consumer Trends, Google Advertising, Google Marketing, Google Search, Mobile Advertising

By Vlad Vidaeff   The importance of Google advertising is unquestioned.  Whether you’re a start-up or a well-established corporation, paid ads are a necessity for continued success.  With that being said, consumer habits are changing as desktop usage is falling while mobile usage is rising.  This blog will touch on Google’s decision to increase the size of its ads and the reason for this development. (more…) (more…)