Twitter axes Buy Button, what does this mean for Social Commerce? By REFUGE Team

Posted on July 20th, 2016 Categories: Blog, Facebook, Pinterest, Social Commerce, Social Media, Twitter

By Vlad Vidaeff   How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…) (more…)

REFUGE Summer Internship Program 2016 By REFUGE Team

Posted on July 13th, 2016 Categories: Blog, Interns, Refuge

The REFUGE Group is excited to introduce our terrific Digital Marketing Interns: Giselle Cartagena, Tiffany Huynh, and Brandon Palmer!  The summer internship team, affectionately known as the Terrific Trio, has focused on various areas of marketing including social media, analytics, blogs, and other aspects of digital marketing.  The team has also participated in training sessions, client meetings, and webinars regarding topics such as mobile marketing and social media.  Vlad Vidaeff, REFUGE’s Social Media Manager, stated: “the diversity of experiences that our summer internship team has brought to REFUGE has created such an enriching team dynamic.  We have been working hard (more…)

Instagram to Introduce new Business-Centric Features By REFUGE Team

Posted on July 6th, 2016 Categories: Advertising, Analytics, Blog, Facebook, Instagram, Mobile Advertising, Social Media

By Vlad Vidaeff   Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies.  Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform.  As Facebook owns Instagram, it is no surprise that the platform has announced a host of new business tools.  This blog will highlight the new features and what it means for the evolution of the network. (more…) (more…)

Facebook to Revamp Trending Topics Feature By REFUGE Team

Posted on June 29th, 2016 Categories: Blog, Facebook, Politics, Social Media

By Vlad Vidaeff   While hashtags indicate the popularity of specific topics on Twitter, Facebook has its own version with Trending Topics.  Appearing on the right side of yours newsfeed, they consist of 10-15 newsworthy topics that are updated on a daily basis.  After a political controversy, Facebook has announced that it will revamp this popular feature.  This blog will analyze how Trending Topics will change and what this means for the social media leader. (more…) (more…)

Google to Increase Size of ads due to Mobile Trends By REFUGE Team

Posted on June 22nd, 2016 Categories: Advertising, Blog, Consumer Trends, Google, Google Advertising, Google Search, Mobile Advertising

By Vlad Vidaeff   The importance of Google advertising is unquestioned.  Whether you’re a start-up or a well-established corporation, paid ads are a necessity for continued success.  With that being said, consumer habits are changing as desktop usage is falling while mobile usage is rising.  This blog will touch on Google’s decision to increase the size of its ads and the reason for this development. (more…) (more…)

The REFUGE Group’s Blog Services By REFUGE Team

Posted on June 15th, 2016 Categories: Blog, Delicious, Reddit, Refuge, SEO, Social Media, Social Media Bookmarking Site, StumbleUpon

By Vlad Vidaeff   Content creation is an increasingly important part of the marketer’s toolbox.  Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content.  This blog will analyze the breadth of blog services that The REFUGE Group provides. (more…) (more…)

Twitter Eases 140 Character Limit, Creating Increased Flexibility By REFUGE Team

Posted on June 8th, 2016 Categories: Advertising, Blog, Social Media, Twitter

By Vlad Vidaeff   Twitter has been a frequent subject of our weekly blog and this comes as no surprise due to the frequent changes and additions the social media giant has been making in hopes of turning the company around.  One of the most frustrating aspects of composing a tweet has been the effect that links, photos, videos, and GIFs have on the character limit.  Previously, adding multimedia content took a chunk out of your 140-character limit which made it more difficult to get your message across even though your tweet would be more visually appealing.  This blog will (more…)

Amazon Launches Amazon Video Direct to Compete with Google and YouTube By REFUGE Team

Posted on June 1st, 2016 Categories: Amazon, Amazon Prime, Amazon Video Direct, Content Marketing, digital media, Live Streaming, Social Media, Streaming Services, YouTube

By Vlad Vidaeff   Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…) (more…)

YouTube Unplugged: The Future of Television and live Streaming? By REFUGE Team

Posted on May 25th, 2016 Categories: Blog, Google, Live Streaming, Social Media, Television, YouTube

By Vlad Vidaeff   As of late, it seems like everyone is trying to establish itself as a potential player in live streaming and the future of television.  Facebook, Twitter, Apple, Amazon, and now Google are just a sample of some of the larger players who have begun to make moves.  As millennials have made it clear that they see no value in paying for cable television when they are only interested in watching a handful of channels, media companies have become more flexible in considering new solutions to attract this generation of consumers.  This blog will discuss YouTube Unplugged, (more…)

Twitter’s new Connect tab: Improving the Chances of Finding the Accounts you want to Follow By REFUGE Team

Posted on May 18th, 2016 Categories: Blog, Social Media, Twitter

By Vlad Vidaeff   Twitter has been a prime focus of our weekly blog due to the frequency of new features that the social media network has introduced over the past couple months.  Some new features were only discussed, such as eliminating the 140-character limit, while others have been finalized, such as Twitter’s deal with the NFL to live stream Thursday night football games.  This blog will discuss another new feature that was recently implemented by Twitter, the Connect tab. (more…) (more…)