Promoting Post
Facebook is a great way to push information out to the masses. For businesses, it is a very effective marketing tool. Any new product or campaign can be seen with just a few clicks of the button. What you may not know is the organic reach, which is the reach of your posts that […]
Colors Matter
Color is a big reason why people purchase certain products and sometimes it may be the only reason for a purchase. Color has a psychological impact on people’s behavior and decisions and this is no secret for designers and marketers. There are reasons why Facebook is blue and why YouTube is red. It’s because […]
5 Reasons to Encourage “Checking-In”
In this day and age everyone has the ability access the Internet in the palms of their hands. The growing influence of social media allows for everyone’s opinion to be heard, and this can be leveraged for growing businesses. Checking-in allows the user to publicly announce his or her location using their smartphone. For […]
Introducing Ian Botor
We would like to introduce Ian Botor! He was born and raised in Houston, Texas. He recently graduated from the Jack J. Valenti School of Communication at the University of Houston with a bachelor’s degree in Advertising accompanied by a minor in Retailing and Consumer Science. He chose the University of Houston because it […]
Introducing Kendall Popelsky
It started out as a dream of a child born and raised in Houston, Texas. Kendall was born to two hardworking parents, Gary and Clarissa Popelsky, and she was also the second oldest of four. Kendall showed a passion for writing and creativity ever since she learned to read at an early age. She spent […]
Don’t Be Intimidated By Marketing Automation
It’s As Easy As 1-2-3! Marketing automation isn’t exactly new, but many businesses have not gotten on board yet. Marketing and automation were hardly ever spoken in the same sentence until now, but with the rise of online engagement it only makes sense to combine the two. We are here to tell you not […]
Content Is Key
Content is key. That is the die-hard truth – we even have a Pinterest board dedicated to it (check it out here)! When say content we are referring to every and anything that your business puts onto its social medias, blogs, advertisements, etc. Did you know that each social media platform has different words that […]
College Students, This is For You!
There is no denying that our world is changing in the ways that we communicate with the never-ending evolution of social media, but many people, especially people that are in college or just graduating from it, think of social media as just that – social. Here at The REFUGE Group we are in “intern season” […]
Pinterest and Marketing
Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to […]
Holiday Marketing
The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities. Prepare your website If you sell popular items on […]