#Hashtags
In the digital world that we live in, follow, advertise and market in the newest trend is hashtaging. However, when using hashtags (#) there is a guide one must follow in order to maximize the newest trend in gaining an audience or followers. Yes there is a proper way to hashtag in the social […]
Marketing for the non-tech savvy
Last week we blogged about how marketing is shifting to the digital world and your business should move along with it too, but lets not forget the traditional tactics of marketing. These tactics have proven successful over many years and continue to bring success to businesses. There are a few strategies you can perform to […]
Advertising Trends of 2013
Years ago, most of us probably pictured our lives in 2013 to be much different than they currently are. Flying cars, humans living in pods in the sky and meals consisting of a dinner pill were standard predictions for the average human. Though we are not The Jetsons yet, the rate at which technology is […]
When Searches Go Social: The New Facebook Search
It’s been about a week since Facebook launched its new Graph Search. Now you’re able to find people or companies not only by their name, but also by their interests, things they’ve liked, photos they’ve posted and places they’ve visited. Now the question becomes what can we do as marketers to stay in search […]
Planning Ahead with a Social Media Calendar
The beginning of the year gives everyone a chance to get everything together and organized before your to-do list becomes like a monster of a science fiction movie. Next thing you know you’re too busy to creatively write and track your social media posts. A way to prevent this is to do what many editors […]
Building Trust: Gaining Social Media Followers
You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or […]
SPRING 2013 Internship: Digital Marketing Intern
The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media. The ideal candidate will be creative, and self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with […]
Non-Traditional Marketing
So, we’re all in a field where the jargon of the landscape is littered with phrases like “thinking outside the box” and “being different”. With marketers scurrying around trying to find faster, snazzier and more exciting ways to sell the latest gimmick, some of the best ways to connect with an audience get left by […]
Advertising Frequency – Finding the Magic Number
Is there a magic number that brings in customers after your message has been repeated a certain number of times? In an ideal world, yes. Sometimes, marketing experts claim that 3 exposures can do the trick; i.e., your ad begins to get noticed once an individual has been exposed to it three times or more. […]
Media Planning Strategies: Capturing Market Share
Last week, we wrote about the first steps involved with developing a media plan. To recap quickly, the basics – after identifying your audience – involve determining the reach, frequency and a vision of the impact you’d like to make with your campaign. Understanding the purpose behind a campaign is very important because your goals […]