Introducing Heather Anderson
The REFUGE Group would like to welcome our newest Digital Marketing Intern, Heather Anderson. Heather was born in Corpus Christi and grew up in Houston, having graduated from Stratford High School in 2011. After high school, she left Texas to attend the University of Missouri. While at Mizzou, Heather is earning her Bachelor’s degree […]
Blog For Your Brand
Why Should You Blog for Your Brand? Blogging is an integral part of online marketing. In previous blogs we’ve discussed the relevance of a blog, as well as blogging as a means to form online relationships with customers. Maintaining a blog is important for your brand because it helps customers understand your brand personality and […]
Forming Online Relationships
Making working/professional relationships can be difficult for some businesses and others it comes a little bit easier. Nowadays, companies not only need to make the connection in person, but also via the Internet through their social media outlets. Social Media Organizations are building strong social relationships by knowing their business from the inside […]
Event Planning
Who doesn’t love attending an event? Attending is the fun and easiest part of an event. Planning can be a little more challenging for the host if you’re not prepared and keep up with what and when things need to be done. The first thing that needs to be done is find out how many […]
Are you using Google+?
If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even […]
Get Personal: Tips for Your Next Email Marketing Campaign
An email marketing campaign can be a tricky situation. You want to keep you emails up to date and exciting, but you don’t want to drive your customers away with daily or lengthy emails. At The REFUGE Group, we’ve compiled some tips that will make your next campaign a snap! On the Subject Remember, […]
Twitter Adds Vine To List of Latest Apps
Last Thursday, Twitter launched its latest app, Vine and they calling it the “newest way to share video.” But what exactly does it do and how could this help marketing? We’ve done some research and here is what we’ve found. What Is It? Vine is similar to Twitter in that it lives off abbreviated versions […]
When Searches Go Social: The New Facebook Search
It’s been about a week since Facebook launched its new Graph Search. Now you’re able to find people or companies not only by their name, but also by their interests, things they’ve liked, photos they’ve posted and places they’ve visited. Now the question becomes what can we do as marketers to stay in search […]
Planning Ahead with a Social Media Calendar
The beginning of the year gives everyone a chance to get everything together and organized before your to-do list becomes like a monster of a science fiction movie. Next thing you know you’re too busy to creatively write and track your social media posts. A way to prevent this is to do what many editors […]
Intern Spotlight: Shanea Johnson
A few weeks ago, we introduced you to one of our new interns here at the REFUGE Group, Bobby Struzick. This week we are delighted to bring you Shanea Johnson. Shanea comes to us from University of Houston Clear Lake, where she is currently a junior. She hopes to use her Communications degree to work […]