What Is a Brand Image and How Does Your Brand Impact Your Company?
What is a brand image? Your brand is how customers recognize your company and your products. Here’s how your brand impacts your business. A positive brand image is vital to not disappearing in the sea of over 30.2 million small businesses in America. A company brand image helps inform potential customers whether or not they […]
Colors Matter
Color is a big reason why people purchase certain products and sometimes it may be the only reason for a purchase. Color has a psychological impact on people’s behavior and decisions and this is no secret for designers and marketers. There are reasons why Facebook is blue and why YouTube is red. It’s because […]
College Students, This is For You!
There is no denying that our world is changing in the ways that we communicate with the never-ending evolution of social media, but many people, especially people that are in college or just graduating from it, think of social media as just that – social. Here at The REFUGE Group we are in “intern season” […]
The Secrets to the Successes of Texans’ Marketing
No matter where you turn in Houston, you’re sure to see Texans memorabilia. By simply typing the word “Texans” into the Facebook search box you will find that countless pages dedicated to the Houston football team pop up. The team has truly built a name for themselves, not just in Texas, but across the country […]
Blog For Your Brand
Why Should You Blog for Your Brand? Blogging is an integral part of online marketing. In previous blogs we’ve discussed the relevance of a blog, as well as blogging as a means to form online relationships with customers. Maintaining a blog is important for your brand because it helps customers understand your brand personality […]
Increasing Consumer Engagement
As consumers, we feel the need to engage with our friends, families, communities and work organizations; not with marketers or brands. We may develop brand loyalty – a concept that is quickly fading as people find more choices for themselves – but as consumers we don’t always make it a point to engage with the CEO of […]