What Is a Brand Image and How Does Your Brand Impact Your Company?
What is a brand image? Your brand is how customers recognize your company and your products. Here’s how your brand impacts your business. A positive brand image is vital to not disappearing in the sea of over 30.2 million small businesses in America. A company brand image helps inform potential customers whether or not they […]
Promoting Post
Facebook is a great way to push information out to the masses. For businesses, it is a very effective marketing tool. Any new product or campaign can be seen with just a few clicks of the button. What you may not know is the organic reach, which is the reach of your posts that […]
Colors Matter
Color is a big reason why people purchase certain products and sometimes it may be the only reason for a purchase. Color has a psychological impact on people’s behavior and decisions and this is no secret for designers and marketers. There are reasons why Facebook is blue and why YouTube is red. It’s because […]
Digital Décor
When it comes to holiday time, we decorate pretty much everything there is in existence. We decorate houses, offices, stores, cars, food, trees and streets. You name it and there probably is a decoration for it. So why not decorate your online place of business? In this digital age, people do everything online and it […]
5 Reasons to Encourage “Checking-In”
In this day and age everyone has the ability access the Internet in the palms of their hands. The growing influence of social media allows for everyone’s opinion to be heard, and this can be leveraged for growing businesses. Checking-in allows the user to publicly announce his or her location using their smartphone. For […]
College Students, This is For You!
There is no denying that our world is changing in the ways that we communicate with the never-ending evolution of social media, but many people, especially people that are in college or just graduating from it, think of social media as just that – social. Here at The REFUGE Group we are in “intern season” […]
The Secrets to the Successes of Texans’ Marketing
No matter where you turn in Houston, you’re sure to see Texans memorabilia. By simply typing the word “Texans” into the Facebook search box you will find that countless pages dedicated to the Houston football team pop up. The team has truly built a name for themselves, not just in Texas, but across the country […]
Self-branding and How It Effects Your Future
Did you know that you self-brand yourself every day? In today’s world it’s becoming even more important to be aware of yourself and how you affect your business. Self-branding is the correlation between you and your brand or business. Remember that in consumers’ eyes your self-impression is how they perceive you. Here are a few […]
Pinterest and Marketing
Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to […]
Blog For Your Brand
Why Should You Blog for Your Brand? Blogging is an integral part of online marketing. In previous blogs we’ve discussed the relevance of a blog, as well as blogging as a means to form online relationships with customers. Maintaining a blog is important for your brand because it helps customers understand your brand personality […]