Building Trust: Gaining Social Media Followers
You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or […]
SPRING 2013 Internship: Digital Marketing Intern
The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media. The ideal candidate will be creative, and self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with […]
Making UGC Work
Does User Generated Content (UGC) work? More specifically, can a campaign reliant on UGC work? We think it can, provided the idea is carried out the right way. The best part about UGC campaigns is the element of risk involved with them; as far as content creation is concerned, UGC campaigns take a little relinquishing […]
Mobile Marketing: The Changing Demographics
If there’s anything traditional marketing can be adversely good at, it’s alienating an entire demographic that isn’t moved by a blanket message. Remember those burgeoning billboards on the sides of highways in the middle of nowhere? They’re still around, but they’re not as relevant as they used to be. Smartphones and digital communication are now […]
Non-Traditional Marketing
So, we’re all in a field where the jargon of the landscape is littered with phrases like “thinking outside the box” and “being different”. With marketers scurrying around trying to find faster, snazzier and more exciting ways to sell the latest gimmick, some of the best ways to connect with an audience get left by […]
Successful Ad Campaigns and the Human Element
Creating an effective advertising campaign involves far too many variables – a well-researched understanding of target demographics, a stellar creative team, great artwork and a strong financial investment. You’d think that with all the odds stacked against merchants and business owners, a successful advertising campaign would be improbable to find. But they do exist. And […]