Crisis PR
Murphy’s Law states, “If anything can go wrong, it will.” In business, being prepared for a crisis is a strategic tactic everyone must practice. A crisis is defined as anything that hinders your business, threatens to harm your organization, stakeholders or customers. A crisis can occur from natural or unnatural causes. It is important to […]
#Hashtags
In the digital world that we live in, follow, advertise and market in the newest trend is hashtaging. However, when using hashtags (#) there is a guide one must follow in order to maximize the newest trend in gaining an audience or followers. Yes there is a proper way to hashtag in the social […]
Marketing for the non-tech savvy
Last week we blogged about how marketing is shifting to the digital world and your business should move along with it too, but lets not forget the traditional tactics of marketing. These tactics have proven successful over many years and continue to bring success to businesses. There are a few strategies you can perform to […]
Advertising Trends of 2013
Years ago, most of us probably pictured our lives in 2013 to be much different than they currently are. Flying cars, humans living in pods in the sky and meals consisting of a dinner pill were standard predictions for the average human. Though we are not The Jetsons yet, the rate at which technology is […]
Are you using Google+?
If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even […]
Public Relations Tactics: Old and New
Public Relations Tactics: Old and New Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world. Traditional PR Traditional PR is all about […]
Building Trust: Gaining Social Media Followers
You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or […]
Making UGC Work
Does User Generated Content (UGC) work? More specifically, can a campaign reliant on UGC work? We think it can, provided the idea is carried out the right way. The best part about UGC campaigns is the element of risk involved with them; as far as content creation is concerned, UGC campaigns take a little relinquishing […]
Which Is The Most Successful Marketing Tactic?
Imagining this scenario may be difficult for some people, but we believe there’s a lot to be learned from reality T.V. No, really. If you take a moment to dissect what lays behind their overwhelming success, the basic principles don’t stray too far from what generally determines and defines success.
How Do You Make Connections?
How do you make connections? This may sound like a rhetorical question at the off-set, but when it comes to serving a target market that gets lumped together as a distant demographic, how do people find ways to reach out and connect? We’ve been thinking about this for a while. After all, if marketers can’t […]