Promoting Post
Facebook is a great way to push information out to the masses. For businesses, it is a very effective marketing tool. Any new product or campaign can be seen with just a few clicks of the button. What you may not know is the organic reach, which is the reach of your posts that […]
Colors Matter
Color is a big reason why people purchase certain products and sometimes it may be the only reason for a purchase. Color has a psychological impact on people’s behavior and decisions and this is no secret for designers and marketers. There are reasons why Facebook is blue and why YouTube is red. It’s because […]
Digital Décor
When it comes to holiday time, we decorate pretty much everything there is in existence. We decorate houses, offices, stores, cars, food, trees and streets. You name it and there probably is a decoration for it. So why not decorate your online place of business? In this digital age, people do everything online and it […]
5 Reasons to Encourage “Checking-In”
In this day and age everyone has the ability access the Internet in the palms of their hands. The growing influence of social media allows for everyone’s opinion to be heard, and this can be leveraged for growing businesses. Checking-in allows the user to publicly announce his or her location using their smartphone. For […]
Building Trust: Gaining Social Media Followers
You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or […]
Building Trust – Virtually
We can sometimes lead you into tangents that talk about the warm and the fuzzy aspects of business and communication. We believe that relationships, after they’re established, are to be nurtured if they are ever to grow. Corporate relationships are not unlike interpersonal relationships – after all, we still deal with human beings at each […]
Mobile Marketing: The Changing Demographics
If there’s anything traditional marketing can be adversely good at, it’s alienating an entire demographic that isn’t moved by a blanket message. Remember those burgeoning billboards on the sides of highways in the middle of nowhere? They’re still around, but they’re not as relevant as they used to be. Smartphones and digital communication are now […]
Cult Personalities
Sometimes it’s good to be different. No, scratch that. It’s always good to be a little different, a little edgy, a little bit kooky and a lot bit silly. After all, it wasn’t the straight-line thinkers who developed the best fan following. Harley-Davidson is a shining example. So are brands like Apple, Jones Cream Soda […]
Effective Lead Generation
We’ve said it before – many times – and we’ll say it again. The most important factor in marketing is the human element. Success, very often, is found in way marketers help people connect with each other by building on the relationships they’ve fostered. Successful lead generation is no different from conscientious relationship building. […]
Consumer Preferences: What They’re Looking For
Endorsements and paid reviews aren’t as powerful as what the Joneses next door feel about their outdoor patio pool, a maxim that has held true for marketers.