Making Connections
Sure, ROI’s matter. And in the business world, the larger the number, the better we all look on paper. But what about the intangible metrics that matter? Factors like word of mouth “advertising” or measuring the reasons behind higher customerengagement or even humanizing the interaction between a brand and its clientele? When social media opened […]
Affecting Social Good with Social Media
With 750 million people worldwide engaged and plugged into social media platforms, non-profit and social good organizations are beginning to see the sun shine down on them in a bigger way than ever before. Organizations like the United Nations boast well over 500,000 followers on Twitter with significant engagement numbers to bolster their presence […]