Digital Décor
When it comes to holiday time, we decorate pretty much everything there is in existence. We decorate houses, offices, stores, cars, food, trees and streets. You name it and there probably is a decoration for it. So why not decorate your online place of business? In this digital age, people do everything online and it […]
Stretching Your Marketing Budget
Too often businesses think of marketing as an additional expense that eats away at their budget limits. Nothing could be farther from the truth. Marketing isn’t an unnecessary evil – it’s an investment into the future of your company. It’s the portal that allows you to understand your consumer base BEFORE you begin to target […]
Making QR Codes Work
You saw our last Facebook post. QR Codes are mushrooming out of the woodwork and it seems like every marketer in the interactive media field has jumped on the bandwagon. QR Codes are still relatively new on the American marketing landscape however, which means that we’re still seeing organizations make costly mistakes in the way […]
[How To]: Conducting Market Research
Companies have been known to spend a lot of money on market research before launching a product. The flip side of the coin is that they also spend little to no money or time trying to understand their consumer’s needs and wants. For the start-up entrepreneur with a terrific product idea, market research either […]
Media Integration: Why Bother?
Direct mail pieces. Email blasts. QR codes. Billboards. Website banner ads. iAds. Blog posts. Facebook pages. Twitter accounts. Google +. Newspaper ads (yes, they’re still being read). If you’re feeling overwhelmed by the myriad of ubiquitous marketing channels to tap into, chances are your audience is in the same boat as you are. Only, they’re […]
Increasing Consumer Engagement
As consumers, we feel the need to engage with our friends, families, communities and work organizations; not with marketers or brands. We may develop brand loyalty – a concept that is quickly fading as people find more choices for themselves – but as consumers we don’t always make it a point to engage with the CEO of […]
Consumer Preferences: What They’re Looking For
Endorsements and paid reviews aren’t as powerful as what the Joneses next door feel about their outdoor patio pool, a maxim that has held true for marketers.