Digital Décor

When it comes to holiday time, we decorate pretty much everything there is in existence. We decorate houses, offices, stores, cars, food, trees and streets. You name it and there probably is a decoration for it. So why not decorate your online place of business? In this digital age, people do everything online and it […]

Forming Online Relationships

Making working/professional relationships can be difficult for some businesses and others it comes a little bit easier. Nowadays, companies not only need to make the connection in person, but also via the Internet through their social media outlets.   Social Media   Organizations are building strong social relationships by knowing their business from the inside […]

Event Planning

  Who doesn’t love attending an event? Attending is the fun and easiest part of an event. Planning can be a little more challenging for the host if you’re not prepared and keep up with what and when things need to be done. The first thing that needs to be done is find out how […]

Understanding Edgerank is All about U, W and D

The average Facebook user spends about one-fourth of their time on that site scrolling through their news feed according to Mashable.com. The best way to expand your brand’s reach on Facebook is to get your content into your fans’ news feeds.   How does Facebook determine what content travels into an individual’s news feed? The […]

Measuring “Social” Engagement

Perhaps one of the more elusive concepts related to metrics in the Web 2.0 world is gauging engagement. How do we determine whether people “Like” us enough or not? How do we try and understand whether the buzz being created about our brands is directly leading to higher sales? Of course a profit margin is […]