SPRING 2013 Internship: Digital Marketing Intern
The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media. The ideal candidate will be creative, and self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with […]
Which Is The Most Successful Marketing Tactic?
Imagining this scenario may be difficult for some people, but we believe there’s a lot to be learned from reality T.V. No, really. If you take a moment to dissect what lays behind their overwhelming success, the basic principles don’t stray too far from what generally determines and defines success.
How Do You Make Connections?
How do you make connections? This may sound like a rhetorical question at the off-set, but when it comes to serving a target market that gets lumped together as a distant demographic, how do people find ways to reach out and connect? We’ve been thinking about this for a while. After all, if marketers can’t […]
Refuge Marketing: On the Inside
At Refuge, we’re proud of being able to attract creative and intelligent people who understand that the heart of marketing lies in connecting with people. Our internship program allows us to work with bright and dedicated minds before and we thought it would be a great idea to introduce them to you. Candace Espinal has […]
Cult Personalities
Sometimes it’s good to be different. No, scratch that. It’s always good to be a little different, a little edgy, a little bit kooky and a lot bit silly. After all, it wasn’t the straight-line thinkers who developed the best fan following. Harley-Davidson is a shining example. So are brands like Apple, Jones Cream Soda […]
Does Your Brand Have a Personality?
If ever there was space to show and express yourself instead of telling people about it, this is it. Over the past decade marketers and organizations have discovered, sometimes painfully, that a brand’s personality and identity can prove to be more important and valuable than just brand recognition. A positive display of brand identity and […]