SPRING 2013 Internship: Digital Marketing Intern

The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, and self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with […]

Buzzword Buzzkill

Marketers can be annoying people. Don’t you think it’s true? With all the buzzwords, hard-sells and arm twisting that goes around, it’s a wonder that people don’t retaliate in frustration. As a marketing agency, we want to cater to your audiences’ needs and help you expand your profit margins, and we make every effort towards […]

Mobile Marketing: The Changing Demographics

If there’s anything traditional marketing can be adversely good at, it’s alienating an entire demographic that isn’t moved by a blanket message. Remember those burgeoning billboards on the sides of highways in the middle of nowhere? They’re still around, but they’re not as relevant as they used to be. Smartphones and digital communication are now […]

How Much Klout Do You Have?

Because there weren’t enough social media channels and antics to keep track of, we’re going to tell you about another one. As their site, very boldly, declares, Klout is the Standard for Influence. How does it work? Klout pools together your conversations and interactions on your social media channels and determines, on a scale of […]