Best Instagram Analytics Apps
Instagram is wonderful for showcasing photos of your products, employees, or your business’ experiences. However, tracking your follower engagement can be tricky. We’ve compiled a list of our favorite free analytic apps for Instagram. By using one of these apps, you’ll gain insight into who your followers are, who follows your account the closest, and […]
Pinterest and Marketing
Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to […]
Introducing Chad Heller
Chad Heller is our newest intern at The REFUGE Group. He is a junior at University of Houston, majoring in Communications with an emphasis in Public Relations. Before attending U of H, he went to school in both Austin and Galveston. Chad hopes this internship will help him gain experience, as well as open […]
Ways To Improve Marketing Online
Participate Getting involved with your customers online, the same way you would as if they were in your store, is a great way to improve your online marketing strategy. It’s not enough to just post statuses on Facebook or tweet about your company’s new and improve product/service. Retweet one of your followers on Twitter, acknowledge […]
Marketing Via Social Media
Online marketing is such a necessity by today’s standards that it can give any company a great image for using resources such as social media. Entities like Twitter, Facebook and Pinterest can greatly benefit a company if the marketers and/or advertisers do it correctly. Honestly, it’s free promotion. What more could a company ask for? […]
Are You Pinning?
Pinterest is all the craze when it comes to a favorite past time for people of all ages. If you’re not familiar with pinterest, it is essentially an online pin board where you can pin your favorite items, pictures and DIYs from the web. When a business engages on Pinterest, it is able to draw […]
Are you using Google+?
If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even […]
Public Relations Tactics: Old and New
Public Relations Tactics: Old and New Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world. Traditional PR Traditional PR is all about […]
Intern Spotlight: Stephanie Laucho
Stephanie Laucho has been a wonderful addition to The REFUGE Group team over the past couple of months. Consistently improving and putting forth her best effort on a daily basis, Stephanie was determined to learn as much as possible. Social Media Super Hero Our clients’ social media pages felt the impact of Stephanie’s superb work […]
Increase Online Interest in Your Small Business
Websites are a dominant marketing tool in business in recent years compared to the 1990’s due to an increase in new businesses and the increased Internet usage by consumers, according to Creative Market. Most businesses create a website to expose their products, engage with consumers and create awareness. As a result, one of the maincomponents […]