Promoting Post
Facebook is a great way to push information out to the masses. For businesses, it is a very effective marketing tool. Any new product or campaign can be seen with just a few clicks of the button. What you may not know is the organic reach, which is the reach of your posts that […]
5 Reasons to Encourage “Checking-In”
In this day and age everyone has the ability access the Internet in the palms of their hands. The growing influence of social media allows for everyone’s opinion to be heard, and this can be leveraged for growing businesses. Checking-in allows the user to publicly announce his or her location using their smartphone. For […]
Bandwidth Cap
Some data providers, such as Comcast, have been experimenting with metering Internet that would provide plans with only 300 GB worth of Internet usage and for every few hundred GBs over the consumer would pay a fee. Putting a limit to the usage of Internet is called the “Bandwidth Cap” and its purpose is to […]
What exactly is the “Cloud”?
Do you ever question the “Cloud”? With the fast advancement of today’s technology it is of no surprise that you have doubts or concerns, especially with what seems to be a never-ending list of hacking and Cloud scandals in the recent months. We are here to give you some peace of mind about the Cloud […]
College Students, This is For You!
There is no denying that our world is changing in the ways that we communicate with the never-ending evolution of social media, but many people, especially people that are in college or just graduating from it, think of social media as just that – social. Here at The REFUGE Group we are in “intern season” […]
Are you using Google+?
If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even […]
Making QR Codes Work
You saw our last Facebook post. QR Codes are mushrooming out of the woodwork and it seems like every marketer in the interactive media field has jumped on the bandwagon. QR Codes are still relatively new on the American marketing landscape however, which means that we’re still seeing organizations make costly mistakes in the way […]
Cloud Computing 101
Sure, it sounds like jargon. And it sounds more nebulous than not, and perhaps even overwhelming in an era of constant upgrades to software and modes of communication. But Cloud Computing is the next step up on Web 2.0. The term carries many different connotations for many different people, including IT departments everywhere; simplified, […]
Increasing Consumer Engagement
As consumers, we feel the need to engage with our friends, families, communities and work organizations; not with marketers or brands. We may develop brand loyalty – a concept that is quickly fading as people find more choices for themselves – but as consumers we don’t always make it a point to engage with the CEO of […]