Instagram was once thought of only as an app for people to share photos of what they are eating, where they are going, what they are doing, etc. As the app continues to grow through its new parent company Facebook, Instagram is drawing the attention of other users, specifically businesses.

 

 

Well let’s break down how Instagram works. Basically you take or upload a photo to the app and you can edit the photo by changing the filter of the photo (see example). You also add a caption to the photo so your followers will know what/who is in the photo, where it was taken, etc.

 

You might be wondering: “This sounds fun but how can I use Instagram for my business?” Well one way you can use the photo is to update your followers about your newest inventory not only on Instagram, but also on Facebook, Twitter, Flickr, and Foursquare. You can connect directly with your followers by seeing how many people liked the photo and/or commented on it. That way you can know how your customers feel about your products.

 

I think Instagram is a super easy app to get your name and products out to a new audience. If you try Instagram, let us know what you think!