5,000 Leads through SEO and Google Ads for Event Rentals Business
Houston Tents & Events is a premier, award-winning event rental company recognized by top industry leaders, including WeddingWire Couples’ Choice Awards and Houston Business Journal’s Fast 50 Awards. They cater to events of all sizes, whether it’s an intimate wedding or a massive event with over 50,000 attendees.
The biggest challenge they were running into was “How do you reach people who are currently planning an event?” They needed to show up right when potential customers were searching for things like tents, tables, or dance floors for their big day.
Over 5,000
2 years
Inc. 5000
Honoree
438%
partnering with REFUGE
Our Approach
We took a holistic approach to their digital marketing strategy — building their SEO for long-term success while leveraging the power of Google Ads to get immediate visibility. By combining these efforts, we made sure they could connect with event planners both today and tomorrow. We also created helpful tools like calculators and a chatbot to make event planning easier.
Tools We Built For Houston Tents & Events
Campaign Results
With our savvy strategy, Houston Tents & Events blasted straight to Page 1 of Google. We’ve also seen massive gains across key metrics.
Page #1
for
target
keywords
181.25%
increase in site
traffic
70+ keywords ranking on Page 1 of Google
3 custom-built event planning resources
45% of total conversions are from Google PPC ads
5,000+ event rental leads (conversions) across two years
34% of total conversions are from organic sources
What It Means To Find Your
Marketing REFUGE
“We have enjoyed working with everyone on the REFUGE team! They are quick to respond and have helped us in various avenues solving problems! Thank you Liz + Tiffany!”
Houston Tents & Events
