Achieved an 81.80% Hold Rate for a Leadership Coaching Client Through Meta Ads
Nathan Herrington Coaching helps business owners and leaders achieve their goals while also finding balance in their personal lives. With over 10 years of experience, Nathan is passionate about helping people become better leaders, improve communication, and boost productivity.
Nathan wanted more people in Houston to understand the importance of mission-driven leadership. He created a free guide called “5 Keys to Mission-Driven Leadership.” The challenge was getting people to notice as they often need to hear about something several times before they engage and download.
72.25%
hook rate
81.80%
hold rate
3.46%
unique click-through rate
Our Marketing
Strategy
We used a full funnel Meta Ads strategy to engage potential clients. We started with attention-grabbing videos, then retargeted viewers with more content on mission-driven leadership. We built trust by sharing success stories, and finally, encouraged people to download the free PDF guide.
Best-Performing Ad Creatives
Campaign Results
We used Meta Ads to turn people who were just a little curious into a group that cared about Nathan’s message.
15,900+
ThruPlays
$0.04 cost per ThruPlay
2,100+ post engagements
72.25% hook rate on best performing ad
81.80% hold rate on best performing ad
90+ website performance score
185,600+ Accounts
Center
accounts
reached
